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MKT PRESENTATION

MKT PRESENTATION. APRIL RESULT. HONEYMOON RESULT APR VS MAR. ACTIVATION RATE BREAK-DOWN. MONTH APRIL:. PUSH SALES APRIL. MIX & MATCH APRIL. 1 st DAY CAT 27 (5 TH APRIL). Total sales (exclude promo) = 718,805,500 VND Total Cost = 110,000,000 VND (18 %) Net profit = 608,805,500 VND.

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MKT PRESENTATION

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  1. MKT PRESENTATION APRIL RESULT

  2. HONEYMOON RESULT APR VS MAR

  3. ACTIVATION RATE BREAK-DOWN MONTH APRIL:

  4. PUSH SALES APRIL

  5. MIX & MATCH APRIL

  6. 1st DAY CAT 27 (5TH APRIL) Total sales (exclude promo) = 718,805,500 VND Total Cost = 110,000,000 VND (18%) Net profit = 608,805,500 VND

  7. LUCKY DRAW 9TH APRIL Total sales (exclude promo) = 217,812,500 VND Total cost = 11,500,000 VND (5%) Total Net profit = 206,312,500 VND

  8. BC CONTEST TO GET FREE CAT 27Vs BC CONTEST TO GET FREE DS MARCH APRIL

  9. SOPHIE OUTLET 7 - APRIL

  10. MKT PRESENTATION MAY - JUNE PLAN

  11. PUSHSALES CATALOG 28

  12. ADIDAS PRICE LIST CAT 28

  13. SOPHIE OUTLET 8

  14. BC CONTEST 20TH MAY

  15. ACTIVITY FOR 20TH MAY

  16. BC CONTEST FROM 2/5 – 16/5

  17. BUY 1 GET 1 FREE

  18. FACEBOOK MAY

  19. JUNE - JULY PLAN • INTERNATIONAL KID ACTIVITIES: • *Đồnggiá 199.000 VNĐ chotúixách, quầnáo, ví & đồnghồ • *Rútthămtrúngthưởng5 máyhọcngoạingữ EZ-TALK 2.500.000 VNĐ • WORLDCUP PROJECTS: • *Cuộcthitrangtrí BCs theme worldcup -> thưởng booth trưngbày3Mil (lịchthiđấu & kếtquảcácvòngphảiđược update tại Showroom & BC) • *Cuộcthitrên FB dựđoánđộichiếnthắngvớigiátrịquàthưởngtăngdần (600K,1Mil,3Mil & dựđoántỷsốvòngchungkếtđểthắngTV8Mil) • *Chươngtrình Promotion offline: • +Vòngtứkết: Muahàngtặngphiếu Big C trịgiá100K • +Vòngbánkết: Rútthămtrúngthưởngđầuthu K+ trịgiá1 Mil • +Vòngchungkết: Rútthămtrúngthưởng Notepad trịgiá8Mil

  20. CURRENT MEDIA COVERAGE MODE&CS 2 LẦN/ THÁNG NEWLIFESTYLE 1 LẦN/ THÁNG YOUNGSTYLE 1 LẦN/ THÁNG GIA ĐÌNH TRẺ 1 LẦN/ THÁNG BẾP GIA ĐÌNH 1 LẦN/ THÁNG THẾ GIỚI GĐ 2 LẦN/ THÁNG 8SHOWBIZ 4 LẦN/ THÁNG DIENDANDOANHNGHIEP 4 LẦN/ THÁNG NGOISAO.VN 4 LẦN/ THÁNG

  21. BRANDING PROJECT • FACEBOOK: • TARGET AFTER 3 MONTHS: INCREASE 20K LIKES, 10K REACH, 5K ENGAGEMENT • WEBSITE & SEO: • RESTRUCTURE WEBSITE. AFTER 1 MONTH, REACH DAILY VISIT 2K, AFTER 3 MONTHS, REACH DAILY VISIT 12 – 15K • AFTER 3 MONTHS: WEBSITE REACH TOP 10 GOOGLE SEARCH • RUN GOOGLE ADWORDS, PUSH BACKLINK • FORUM SEEDING: WEBTRETHO, LAMCHAME, EVA • 2 TOPICS/ MONTH. EACH TOPIC HAVE 60 COMMENTS & 1K VIEW

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