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Association of Nutrition Services Agencies www.ansanutrition.org. 2. How to Advocate. Advocacy is the effective telling of your story in such a way as to get your listener to think, see your argument, respect your position, and act.Know the IssueKnow your DecisionmakersKnow the tools. Associati
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1. Association of Nutrition Services Agencies www.ansanutrition.org 1 Ryan White CARE Act Reauthorization 2005 ADVOCACY 101
Telling the story of why food services are vital to people with HIV/AIDS in the United States.
2. Association of Nutrition Services Agencies www.ansanutrition.org 2 How to Advocate Advocacy is the effective telling of your story in such a way as to get your listener to think, see your argument, respect your position, and act.
Know the Issue
Know your Decisionmakers
Know the tools
3. Association of Nutrition Services Agencies www.ansanutrition.org 3 Know decision-making Do your homework and know the stats, but also know that people often make decisions because of personal connection.
NUMBERS alone tell only part of the story.
CATER information to your targets district or town. How many clients live in the district?
This is about PEOPLE. What does increased funding mean to the day of a client?
Bring data ALIVE!
4. Association of Nutrition Services Agencies www.ansanutrition.org 4 Know the Issue HIV/AIDS EPIDEMIOLOGY
State Find your state health departments website.
Federal www.cdc.gov
Global www.unaids.org
5. Association of Nutrition Services Agencies www.ansanutrition.org 5
6. Association of Nutrition Services Agencies www.ansanutrition.org 6
7. Association of Nutrition Services Agencies www.ansanutrition.org 7 Know the Issue RWCA first passed in 1990. Must be reauthorized by Congress every 5 years.
Title I - Emergency assistance to Eligible Metropolitan Areas (EMAs) most severely affected by the HIV/AIDS epidemic.
Title II - AIDS Drug Assistance Program (ADAP) and grants to States for Emerging Communities - those reporting between 500 and 1,999 AIDS cases over the most recent five years.
Title III - Capacity building and planning support to strengthen, enhance or expand services to underserved populations and communities of color.
Title IV - Access to care and support for women, infants, and children.
8. Association of Nutrition Services Agencies www.ansanutrition.org 8 Know the Issue ANSA provides information on the impact of HIV/AIDS nutrition programs nation-wide.
ANSA recommends:
Reauthorize RWCA as currently written.
Retain language that allows funding supportive services, like nutrition.
Sustain local control over deciding what services are needed and their priority.
Maintain the emergency status of the Act. Over 1 million Americans are living with HIV and AIDS. More than 40,000 new cases are diagnosed each year. AIDS is an emergency.
http://www.aidsnutrition.org
9. Association of Nutrition Services Agencies www.ansanutrition.org 9 Know the Issue localize! Your program data
Your range of services
Your program gaps
Your program costs
Your program growth/restrictions
Consider having a client lead or participate in meetings with elected officials
10. Association of Nutrition Services Agencies www.ansanutrition.org 10 Know Your Decisionmakers Personal
Hobbies, Family, Hometown, Mutual Acquaintances, Affiliations, etc.
Political
District, Party, Committee Assignments, Bill Sponsorship, Voting Record
11. Association of Nutrition Services Agencies www.ansanutrition.org 11 Example of what you can find
12. Association of Nutrition Services Agencies www.ansanutrition.org 12 Biographical Information
13. Association of Nutrition Services Agencies www.ansanutrition.org 13 Dig around a bit
14. Association of Nutrition Services Agencies www.ansanutrition.org 14 Know the ToolsAchieving your goals may mean using several tools at the same time so your target hears your message in several ways. In-person visits
Letters to decisionmakers
E-Mail
Dear Colleague letter
Phone Zap
Letters to the editor
Thank you notes dont forget to say thank you!
15. Association of Nutrition Services Agencies www.ansanutrition.org 15 In-Person Visits This can be the best and its NOT scary.
Its harder to say no in person.
Education is more real in person.
Theres no more vivid a reminder of the importance of HIV/AIDS food services than meeting a client or seeing the kitchen.
Invite the decisionmaker and his/her staff to your agency or meet them at their office.
16. Association of Nutrition Services Agencies www.ansanutrition.org 16 In-person in-district
Youll get more time with the target at home than in Washington DC or the state capitol.
Its easier to get constituents to attend when its closer to home.
Invite them to the agency. You can show and tell.
Never minimize the opportunity to meet with staff. Many times staff run the show!
17. Association of Nutrition Services Agencies www.ansanutrition.org 17 Letters to Decisionmakers State desired vote or action.
Understand the decision process.
Briefly state argument.
Present evidence.
Make it personal.
Restate desired vote or action.
Follow it up with a phone call.
18. Association of Nutrition Services Agencies www.ansanutrition.org 18 E-Mail to Decisionmakers Its quicker than snail mail.
Use a catchy subject line.
No attachments spamblockers will stop your message.
Include your name, address, phone
State desired vote or action
Present evidence
Make it personal
Restate vote or action
19. Association of Nutrition Services Agencies www.ansanutrition.org 19 Dear Colleague Letter A Dear Colleague letter happens when you ask a state representative or your U.S. senator to send a letter advocating your position to his or her colleagues.
Dear Colleagues:
I am writing to encourage your support for the Ryan White CARE Act. RWCA funds nutrition and case management for 500 people in my district. None of our constituents with HIV can live without this support.
20. Association of Nutrition Services Agencies www.ansanutrition.org 20 Phone Zap Call Individual Offices or the Hotline
Your state legislature has a toll-free hotline.
U.S. Congressional Hotline 1-888-648-7328.
State name, address and desired vote or action
Present Evidence
Make it Personal
21. Association of Nutrition Services Agencies www.ansanutrition.org 21 Letters to the Editor Reference a specific article or issue. Be timely!
Keep it brief most letters to the editor are 200-250 words long.
State your position.
Present evidence.
Conclude by restating your goal.
22. Association of Nutrition Services Agencies www.ansanutrition.org 22 When should it happen? It can be difficult to schedule district visits during session. Ask the lawmakers office for a schedule of session breaks.
Be strategic about campaign seasons.
Find a time that is convenient for clients, board members and other supporters to make it as well.
23. Association of Nutrition Services Agencies www.ansanutrition.org 23 The Ask What do you Want? Explain the problem.
Make the case for funding or policy.
Support it with data.
Include real life stories.
Be specific about what is needed.
Its OK to say, I dont know, but I will find out and get back to you.
24. Association of Nutrition Services Agencies www.ansanutrition.org 24 Tips on Telling your Story Keep it simple, keep it compelling.
Let the target tell you about her/his experience with HIV/AIDS, but move the discussion back to your asks.
Focus on your experience with services the target can support.
If possible thank the target for something.
If in a group, assign roles and rehearse beforehand.
25. Association of Nutrition Services Agencies www.ansanutrition.org 25 Closing the Deal: Commitment Restate the asks
If the target is supportive, ask what s/he will do and when.
Ask how you can help.
If the target is non-committal, try to find out what aspects of the ask s/he likes and what s/he doesnt.
Attempt to extinguish objections.
26. Association of Nutrition Services Agencies www.ansanutrition.org 26 Closing the Deal: Commitment If the target is unsupportive, find an area of agreement (Everyone needs proper nutrition.)
Reinforce that people living with HIV/AIDS are constituents.
27. Association of Nutrition Services Agencies www.ansanutrition.org 27 Follow-Up Thank You!
Thank you letters also chronicle any commitments made.
Its the way to provide any follow-up information requested.
We look forward to seeing you again.
Event invites
Progress Reports
Newsletters
FYIs