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Skill Build: using the internet for business

t heweb.co.uk. Skill Build: using the internet for business. by Samantha Deakin. Agenda/Topics To Be Covered. Where do I start? Creating a website Which social media sites should I be using for my business? How do I monitor my impact on social media sites?

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Skill Build: using the internet for business

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  1. theweb.co.uk Skill Build:using the internet for business by Samantha Deakin

  2. Agenda/Topics To Be Covered • Where do I start? • Creating a website • Which social media sites should I be using for my business? • How do I monitor my impact on social media sites? • What is Search Engine Optimisation (SEO)? • How do I monitor my website traffic? • Recommended reading list • Some interesting reports

  3. Right here, right now

  4. Where do I start? At the beginning, of course... • Get an SEO friendly domain name • ‘florists sheffield’ • www.floristssheffield.co.uk • www.sheffieldflorist.co.uk • Get yourself a website orblog.

  5. Creating a website • Types of website • Static HTML • Content managed • E-Commerce • AVOID FLASH • Make sure you keepit up-to-date.

  6. What is Search Engine Optimisation? (SEO) • Making your site relevant to search engines • Choose the right keywords/keyword phrases • Content • Meta Tags: • Title • Description • Keywords • Yahoo and DMOZ • Building links

  7. Which social media sites should I be using for my business? • Twitter- one for all • Facebook- great for news sites and special offers • MySpace- going out of fashion, but still popular with bands... and...er...emos, mainly. • LinkedIn- professional network • YouTube- The world’s 2nd biggest search engine Can’t I just use all of them? Well, yea. But you’ve got to maintain them all too. Better to do a couple well than all of them badly.

  8. Twitter • Pretty much for everyone • Customer services, news updates, special offers, brand recognition • Don’t tweet mindless rubbish. Be generous. Mentions. Retweets. • Post articles and information that links back to your site • Promote your witter account outside of Twitter!?! Surely not.

  9. Facebook • News sites and things you can becomea fan of • Offer free stuff • Think about your audience • Post events/information/articles • Promote your Facebook Fan Page • Skittles • Pringles

  10. LinkedIn • Professional network. For businesses and professionals • Add your CV • Get recommendations • Add content such as blogs, slideshows, presentations, etc. • Create groups • Advertise jobs • Build your network • Contributes to the marketable brand of the individual

  11. YouTube • 2nd largest search engine in the world! • YouTube Channels • Video quality • Promoting your YouTube channel • Nike use YouTube extremely well... • Some of Nike’s video have had 10m views • This next video has only had about 80k • But has had five video responses

  12. YouTube

  13. How do I monitor my website traffic? • As a start up business, you’re probably using social mediato try and drive traffic back to your website • Get Google Analytics • How much traffic? • Traffic Source • What are people typing in? • Referring Sites • How long are people staying? • What’s a Bounce Rate? • GOOGLE ANALYTICS IS FREE!

  14. Recommended reading list • http://googlewebmastercentral.blogspot.com/ • http://blog.hubspot.com/ • http://mashable.com/ • http://www.digtheweb.co.uk • Look out for free webinars and e-books. A lot of companies offer these for free to get their brand recognised. • Always check your information though as a lot of digital marketing is opinion and changes on a daily basis.

  15. Some interesting reports • The State of Inbound Marketing Report • Burson-Marsteller Fortune Global 100 Social Media Study • Small Business Success Index™ • ROI from Inbound Marketing through Implementing HubSpot Software

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