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HCI RESEARCH IN MIS : A PERSONAL VIEW

HCI RESEARCH IN MIS : A PERSONAL VIEW. IZAK BENBASAT UNIVERSITY OF BRITISH COLUMBIA. HCI?. “Human Factors in IS (HCI) is the scientific study of the interaction between people, computers, and the work environment. (source: Dr. Jane M. Carey) HCI = INTERACTION = COMMUNICATION.

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HCI RESEARCH IN MIS : A PERSONAL VIEW

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  1. HCI RESEARCH IN MIS : A PERSONAL VIEW IZAK BENBASAT UNIVERSITY OF BRITISH COLUMBIA

  2. HCI? • “Human Factors in IS (HCI) is the scientific study of the interaction between people, computers, and the work environment. (source: Dr. Jane M. Carey) • HCI = INTERACTION= COMMUNICATION

  3. WHEN DOES THE INTERFACE GET IN YOUR FACE?

  4. communication • Individual • Group • Organization • Industry

  5. Individual-Computer Communication • Decision support systems* • Human-computer interfaces • person to machine (direct manipulation, abbreviations) • machine to person (graphics, colors, multimedia)* • Knowledge-based system interfaces & explanations* • * Focus on effectiveness

  6. Group – Computer Communication • Group member communication & problem solving* *Focus on Improving Communication

  7. What is HCI in the Age of E-Commerce? • Manipulating Products • Enhancing Social Presence • Trust in Online Recommendation Agents • Use of Avatars for providing help

  8. New emphasis on HCI Design • window to the world metaphor (HCI as a conduit for person to company communication) • Reducing Distance & Enhancing Trust • Social presence • Product • Store • From efficiency & effectiveness to a focus on relationship management

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