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Social aspects of users

Social aspects of users. IST 331 – 4 April 2012 Georgeon & Ritter. Social aspects and group behavior. Groups do superhuman things… Room for manipulation and other effects Applies to the users but also to the designers. ABCS Chapter 9 Agre 2005 Social media discussed next week.

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Social aspects of users

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  1. Social aspects of users IST 331 – 4 April 2012 Georgeon & Ritter

  2. Social aspects and group behavior • Groups do superhuman things… • Room for manipulation and other effects • Applies to the users but also to the designers. • ABCS Chapter 9 • Agre 2005 • Social media discussed next week

  3. Social aspects • Majority and Minority effects • Over capitulation to majority view • Over representation of minority view • Risky shift • Groups can make riskier decisions than individuals • Groups can be more conservative • Need for control

  4. Cognitive aspects • Rationalization biases • It can't happen to me • Social Attribution • Cognitive dissonance • Uncomfortable feeling of holding contradictory ideas.

  5. Organizational effects • Communication structures • Official procedures vs real procedures(normative vs. descriptive) • Diffusion of social responsibility • Recommendation and trust • Models of social processes • Network theory • Multi agent simulations

  6. Axelrod 1984 • The problem of cooperation, Axelrod (1984) • Prisoners dilemma {payoff matrix} • Studied group behavior in terms of payoff

  7. Axelrod 1984 7 How can cooperation emerge between selfish agents? For cooperation to emerge the future has to be important enough relative to the present

  8. Networks 8 Can view networks as node or link based Networks help with work

  9. Agre 2005 • “How to Be a Leader in Your Field: A Guide for Students in Professional Schools” (Agre, 2005, webpage) • Profession is more than a job • Being a professional involves: • help your field, maintain social network, find a mentor, be a leader in a specialization…

  10. Social context 10

  11. A theory of motivation Autonomy Mastery Purpose 11

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