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Why the fly?

Why the fly?. Dog. Cow. Cat. Spider. Fly. Bird. Horse. Dog. Goat. Spider. Fly. Goat. Bird. Cow. Bird. Horse. Dog. Spider. Fly. Horse. Cat. Goat. Cow. Cat. Why the campaign?. And why now?. Heroin Cases Analyzed by County…. DOJ Media Campaign.

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Why the fly?

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  1. Why the fly?

  2. Dog Cow Cat Spider Fly Bird Horse Dog Goat Spider Fly Goat Bird Cow Bird Horse Dog Spider Fly Horse Cat Goat Cow Cat

  3. Why the campaign? And why now?

  4. Heroin Cases Analyzed by County…

  5. Multijurisdictional Counterdrug Task Force Training

  6. DOJ Media Campaign • Crime lab submissions up x4 since 2006 • Teens trying heroin up ˃300% since 1995 • More than 75% who try heroin will use again • Campaign: • aimed at young people • goal is to raise awareness of heroin’s destructive power; prevent first time use • one small decision can quickly spiral out of control • resources available for parents, educators, & community advocates as well, both online and in print form

  7. Interactive website…

  8. Facts

  9. Testimonials

  10. Downloadable Campaign Materials

  11. Advertisements

  12. Resources

  13. www.doj.state.wi.us

  14. Faces of heroin use…

  15. DOJ Grants • Four Grants • Up to $25,000 • Awarded to • Green Bay PD • Dane County Narcotics and Gang Task Force • Sheboygan Police Department • Wausau Police Department

  16. Green Bay PD • Awarded $25,000 • Organized representatives from: • Schools • Businesses • Government agencies • Law Enforcement • Judiciary • Treatment providers • DOC • Politicians • EMS

  17. Green Bay PD • Four pillar approach: • Prevention -Treatment • Enforcement -Harm Reduction • Funds being used to hire Facilitator who will: • develop/implement comprehensive/multi-d approach • ID gaps in services and areas of overlap • coordinate action among subcommittees

  18. DCNAG TF • Requested $25,000 • Coordinated effort (similar to GBPD) • Areas of focus ID’d: • Reducing Access • Reducing inappropriate prescription use • Improving OD intervention • Early intervention drug treatment • Integrate recovery with Mental Health Care and Substance Abuse Prevention

  19. Sheboygan PD • Requested $17,000 • “Multi-disciplinary collaborative approach” to mitigate heroin issues • Previously mentioned orgs but also faith-based • Increase awareness; identify service gaps • Funds will hire facilitator, develop website, produce brochures

  20. Wausau Police Department • Requested $25,000 • “Pushback Against Drug Abuse” campaign • Partnership of 250 people and orgs • Have ID’d 2000 households in high risk neighborhoods • Substance abuse most likely to occur • Intend to raise awareness and reduce burden of substance abuse

  21. Wausau Police Department • Funds will be used to: • Create educational/outreach materials • Send Wausau POs to schools/youth orgs/business groups/community members to conduct Drug ID training • Hire a facilitator

  22. For more information about this campaign, please contact the Wisconsin DOJ at 608-266-1221 or go online:www.doj.state.wi.us theflyeffect.com

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