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62 nd Annual Financial Analysts seminar End-Campaign Report

Summary of the results, email performance, and web traffic performance of the 62nd Annual Financial Analysts Seminar. Includes key learnings and future recommendations.

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62 nd Annual Financial Analysts seminar End-Campaign Report

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  1. 62nd Annual Financial Analysts seminarEnd-Campaign Report July 2017

  2. contents Summary Results Email Performance Web Traffic Performance Key Learnings Future Recommendations

  3. Summary The 62nd annual Financial Analysts Seminar takes place 24-27 July in Chicago, Illinois. FAS is an opportunity to connect with top investors, researchers, and peers on the latest trends and thought leadership affecting global capital markets. AUDIENCE Past Attendees Members in US or Canada with an occupation of Research Analyst, Portfolio Manager, Chief Executive Officer, Chief Financial Officer, or Chief Investment Officer whose primary investment practice is Equities or Fixed Income. DATES 24-27 July 2017

  4. Objectives and RESULTS Objective: To support the Member Value team's goal of increasing registrations. • GOAL– 75 paid registrations by July 2017 – an increase of 18% from 2016RESULTS – 51 paid registrations (68% of target) in July 2017

  5. Email performance Member email benchmarks for CFA Institute Open rate: 36%CTR: 7.4% Results:

  6. Web Performance

  7. Key learnings and recommendations

  8. Questions? Please contact: Shayna Cochran – Marketing Campaign Coordinator, AMER E: Shayna.Cochran@cfainstitute.org

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