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Faith Leaders in Public health messaging on malaria. Faiths Act project- TBFF HDP meeting 28 th June 2012. Introduction/ Background. Overall aim Objectives Reach 100,000 households with messages of malaria prevention by June 2012.
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Faith Leaders in Public health messaging on malaria Faiths Act project- TBFF HDP meeting 28th June 2012
Introduction/ Background • Overall aim • Objectives • Reach 100,000 households with messages of malaria prevention by June 2012. • Demonstrate the practical impact of interfaith public health messaging. • Why Malaria? • Why Faith leaders?
Model A Malaria Faith Ambassador (MFA) is recruited and Trained Messaging at community events, including during sermons & khutbahs MFA trains up to 30 community volunteers Malaria Faith Champions (MFC) MFC 1st visits 20 households to educate families MFC 2nd visits 20 households 1 month later to certify compliant households
5 key messages of Malaria prevention • Sleep under insecticide treated bed net every night, giving priority to pregnant women and children under five. • Clean compound, clearing all rubbish mosquito breeding sites(stagnant water, tins, cans, bottles, plastic bags, old tyres, etc) • Encourage all pregnant women to attend antenatal care at qualified health worker and get treatment to prevent malaria. • Recognise signs and symptoms of malaria and seek medical attention immediately • Take complete dose of treatment prescribed, even if you feel better; Do not share it
Tools Simple, practical but effective MFA tool kit Picture book Certificate/ score card Household stickers (recently used for coverage)
Progress/ updates • 240 Faith leaders trained as Malaria Faith Ambassadors • 6, 328 community volunteers trained as Malaria Faith Champions • 127,819 first household visits • Over 210,000 people in wider community
Challenges/ lessons learnt • Expectations of volunteers • Upcoming Distractions • Initial recruitment had no set criteria • Maintaining the enthusiasm after MFA active role • Area to cover is large • Rural vs Urban • Demonstrating impact needs planning, strategy and collaboration
Way Forward • Independent evaluation by IPSOS/MORI and local partner. • Long term Sustainability • Replicating the model • Adapting the model
Conclusion • Project has successfully harnessed messaging power of faith leaders to educate communities on malaria prevention • Project has potential to tackle other relevant health aspects like MCH and diseases related to sanitation.