Marketing at Your Library!

1. Marketing at Your Library! Presented by: Jaime Stoops Pamunkey Regional Library Tuesday, May 22, 10:30-11:45am

2. Overview • Importance of marketing in your library • Marketing Ideas and Techniques • Physical (i.e. shelving, displays) • Staff Initiated (i.e. interaction with your customers) • New Mechanicsville Library • Share ideas from your library!

3. Why is marketing important? “’But, we’re free!’, we cry. Sure, that’s an attraction, but it’s not enough. Free or not, people won’t spend time in a library unless the experience contributes something to their day.” Source: Woodward, Jeannette. Creating the Customer-Driven Library: Building on the Bookstore Model. Chicago: American Library Association, 2005.

4. What does ‘marketing’ mean in your library? • Displays • Flyers • Posters • Bulletin Boards

5. Marketing is also…

6. Successful marketing strategies are • Customer driven • Staff Initiated • Visually interesting • Ever changing       “Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.” ~ Leo Burnett Pioneer American advertising Executive, 1891-1971

7. Promoting Programs Draw more attention with big posters!

8. Utilize foyer space!

9. Creative Shelving Before After

10. TIP: Facing out books provides more visual interest and draws the patrons to them!

11. Dynamic Shelving • More space to highlight popular titles and newer books • Offers budget friendly display space • Alerts browsing patrons to their favorite authors • Ever changing book display

12. Use every opportunity! • Use shelf space to highlight additional resources • Reminds staff to mention resources in the stacks • Introduces new resources to the self sufficient patrons

15. Sort by Genre

16. Focus patron’s attention on creative, themed displays!

17. Display Tips • Use color and props • Get creative! • Promote new materials • Use available space but resist clutter!

19. Signage Tips • Stick with up-to-date posters • Resist the urge to display a lot of posters • Accuracy/Good Direction • Periodicals vs. Magazines, and other library lingo

20. Get staff involved!

21. Engage the patrons! • Pass out the flyers • Talk about programs with patrons • Ask for suggestions • Mail out flyers with welcome letters • Email

22. ADULT PROGRAMS SCORE – How to Start Your Own Business July 18th, 2006, 7 p.m. Gardening – Composting & soil preparation and amendment July 27th, 2006, 7 p.m. Gardening – Landscaping and lawn care, America’s Anniversary Garden August 3rd, 2006, 7 p.m. Elderhostel – Travling Cheap August 3rd, 2006, 7 p.m. Digital Point & Shoot Hints and Photoshop August 5th, 2005 10a.m. Antiques Appraisal Bonanza September 23rd, 10a.m. Wild Birds Unlimited – Backyard Habitat Do’s and Don’ts October 26,2006, 7 p.m. Hanover Commonwealth Attorney Kirby Porter – Identity Theft Awareness November 14th, 2006, 7 p.m. Please check those you are interested in or make your own suggestions and leave them at the circulation desk! Thanks for your help! Name ______________________ Phone _____________________

23. Promote outside of the library • Advertise in local papers • Contact local news stations • Post in local stores, churches, apartment complexes, etc. Get the word out!

24. You and your family are invited to a lively andentertaining series of concerts featuring fourdifferent musical stylesperformed by local artists. Refreshments will be served. For more information, visit thelibrary at 3075 River Road West , call (804) 556-4774,or e-mail information@pamunkeylibrary.org. Sponsored by the Friends of the Goochland Library. You and your family are invited to a lively andentertaining series of concerts featuring fourdifferent musical stylesperformed by local artists. Refreshments will be served. For more information, visit thelibrary at 3075 River Road West , call (804) 556-4774,or e-mail information@pamunkeylibrary.org. Sponsored by the Friends of the Goochland Library. You and your family are invited to a lively andentertaining series of concerts featuring fourdifferent musical stylesperformed by local artists. Refreshments will be served. For more information, visit thelibrary at 3075 River Road West , call (804) 556-4774,or e-mail information@pamunkeylibrary.org. Sponsored by the Friends of the Goochland Library. concert series @ your library concert series @ your library concert series @ your library Rhythms Rhythms Rhythms • Sat. Apr. 21 - Doctors of Jazz(traditional N.O. jazz) • Fri. May 18 - Blackwell Family & Friends(“old time” bluegrass) • Tues. September 8 - Bob Wadsworth(classical guitarist) • Sat. October 13 - George Turman(folk singer) • Sat. Apr. 21 - Doctors of Jazz(traditional N.O. jazz) • Fri. May 18 - Blackwell Family & Friends(“old time” bluegrass) • Tues. September 8 - Bob Wadsworth(classical guitarist) • Sat. October 13 - George Turman(folk singer) • Sat. Apr. 21 - Doctors of Jazz(traditional N.O. jazz) • Fri. May 18 - Blackwell Family & Friends(“old time” bluegrass) • Tues. September 8 - Bob Wadsworth(classical guitarist) • Sat. October 13 - George Turman(folk singer)

25. Customer Centric Concepts

34. Quiet Reading Room Group Study Rooms

35. Few things to remember… • Get staff involved! • Promote outside of the library • Get creative, use what you have! • Make marketing a priority! This presentation can be found at www.pamunkeylibrary.org/marketing.htm