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The National Job Fair and Training Expo 2014. Yorkton Chamber of Commerce Luncheon April 23, 2014. Why Ontario to attract workers?. Over half a million international immigrants moved to Ontario between 2006 & 2011 (43%)
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The National Job Fair and Training Expo 2014 Yorkton Chamber of Commerce Luncheon April 23, 2014
Why Ontario to attract workers? • Over half a million international immigrants moved to Ontario between 2006 & 2011 (43%) • Toronto is Canada’s major immigrant gateway (2.5m foreign-born individuals) • 215,040 immigrants landed in Toronto CMA under the Skilled Workers Category (2006-11) • Higher youth unemployment rate • Higher rate of unemployed and underemployed immigrants as compare to Canadian-born • Internationally trained skilled professionals (Permanent Residents & Canadian Citizens) Vs Temporary Foreign Workers
The National Job Fair & Training Expo, Toronto (24th Edition – Spring, April’2014) • Since 2002, 24 fairs (12 in Toronto - Spring & 12 in Montreal - Fall) have been organized bi-annually. • Cumulatively 2,554 exhibitors and 209,800 visitors between 2002 and 2013. • On average 10,545 visitors during the spring (Toronto) edition as compare to 9,436 during the fall (Montreal). • On average 143 exhibitors in the spring edition as compare to 116 exhibitors during the fall. http://www.thenationaljobfair.com/n/en/home/
Preparation for the Job Fair – Promotional Tools • Online Survey - distributed to 450+ businesses (Chamber members) & Regional Communities https://www.surveymonkey.com/s/7PHM62B • Develop several promotional tools to prom0te Yorkton and area:
Promotional Tools - Other • Community Profile • Economic Profile • Videos – “Yorkton 2013” & “Multicultural” • USB Cards • Web Banner for the National Job Fair • Map of Saskatchewan • Map of east-central Saskatchewan region • Online Survey to be filled by visitors
Highlights of the Fair & Online Survey • The 24th edition of the National Job Fair & Training Expo showcased 147 booths presented by 115 organizations • Out of Ontario Exhibitors: • City of Yorkton, SK • Honey Bee Manufacturing Ltd., SK • Parkland College, SK • Edmonton Ford Hires, AB • Initiatives Prince George, BC • RDEE TNL, NFL
Visitors • Over 800 job seekers visited our booth in two days • 172 visitors responded to our online survey at the booth • Respondents Profile: • Unemployed 19 • Underemployed 33 • Students 24 • Want to switch 76 • Others 20
Respondents – Field of Specialization Information Technology 13 Engineering, Trades & Technology: 53 • Chemical Engineers/Bio-Technicians 12 • Mechanical Engineers 06 • Environmental Engineers/Technicians 06 • Electrical Engineers 08 • Electricians 04 • Welders 02 • Auto. technicians/service advisors 04 • Civil Engineers/Architects 07 • Construction workers 04
Respondents – Field of Specialization Health Services 10 Business/Marketing & Finance: 32 • Accounting 04 • Finance 08 • Business Administration/Management 10 • Sales & Marketing 05 • Supply Chain & Logistics 05 Others – include general labour, drivers, teachers, human resource professionals, etc. 64
Summary • Greater Toronto Area could be a target labour market to fill employment gaps in Yorkton and area – 171 respondents are willing to relocate to Yorkton. • We now have a full range of good marketing materials to promote the city, our quality of life and investment potential
Next Steps • Forward survey results to local/regional businesses & Chamber of Commerce. • Develop a mechanism to share information & create linkages: • Collect local labour market information to match job openings with job seeker’s skills. • Promote Yorkton’s Quality of Life. • Conduct a comparative wage study. • Enhance Yorkton’s marketability. • If we attend job fairs in the future, effectiveness would be greatly increased with participation from the Yorkton Chamber, local businesses and regional representatives.