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X treme X perience

X treme X perience. Marketing Plan By: Brittany Upshaw. Introduction. Xtreme Xperience is focused on satisfying customers’ NEEDS and WANTS through providing extreme, diverse and fun activities in one location.

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X treme X perience

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  1. XtremeXperience Marketing Plan By: Brittany Upshaw

  2. Introduction • XtremeXperience is focused on satisfying customers’ NEEDS and WANTS through providing extreme, diverse and fun activities in one location. • XtremeXperience is implementing a cause-related marketing strategy- one that promotes the need for fun and physical fitness.

  3. Market analysis • XtremeXperience is utilizing the permission-based marketing strategy by establishing relationships with local gyms for referrals for people looking for a more unique workout and also with local college campuses to advertise what XtremeXperience has to offer. • XtremeXperience estimates that 70% of revenues will come in from college students and the remaining 30% from local gym referrals.

  4. Service business analysis • The market for the activities XtremeXperience offers is fragmented. The majority of gyms and other facilities only offer one activity, such as soccer, or rock climbing. • XtremeXperience has all of these and more in one convenient location. • Students and middle class clients that XtremeXperience is catering to are price sensitive, so we will offer promotions and discounts to develop and maintain our customer loyalty.

  5. Market segmentation • XtremeXperience focuses on the active gym-goer and college student markets. These markets look for low cost, convenience, and fun. • College students: • XtremeXperience hopes to gain 70% of its revenues from this segment. College students are our main market and we want to establish a regular, reliable customer base to keep XtremeXperience alive.

  6. Market segmentation • Gym Referrals • X2 hopes to gain 30% of its revenue from regular gym-goers. Offering discounts is key to capturing this market segment.

  7. Target market segment strategy • XtremeXperience will utilize a differentiated marketing strategy in which we will mainly focus on young college students and referrals from local gyms. • We will tailor promotional efforts and prices via the following: • Advertise in college publications • Being visible at college events such as Stampede Week and Homecoming Week • Advertise through social networking sites • Offer free first-time visits for gym referrals

  8. Market needs • Between high stress on college campuses and routine work-outs at local gyms, there is a need for the diverse activities XtremeXperiencehas to offer. • Students can come take their minds off their studies and others can come shake up their work out routine.

  9. Competition and buying patterns • XtremeXperience faces over 140 facilities providing the same range of activities in the greater OKC area. • Out of these, none offer the diverse selection of activities XtremeXperience has to offer in one location. • Therefore XtremeXperience will be able to compete well by offering the fun of paintball, rock climbing, fan free fall, ropes course, soccer, and archery in one convenient location and all at low prices. • Customer service will play a major role in obtaining repeat customers and maintaining our customer loyalty.

  10. Strategy and implementation • XtremeXperience will be successful by bringing all of these attractions to one facility. • This will boost marketability and reach a substantially larger amount of our target customers who are interested in getting active and having fun. • XtremeXperience will succeed by maintaining customer loyalty through customer service as well as discounts and promotions.

  11. Competitive edge • XtremeXperience’s competitive edge revolves around the tremendously diverse range of activities available in one location. • Customers can enjoy a freefall simulator, indoor soccer field, a rock wall, an archery range, a ropes course, and a paintball courseall in one convenient location.

  12. Sales strategy • XtremeXperience will focus its sales strategy through reaching the target markets, college students and gym members. Our strategies will include: • Advertising in college newspapers and at social events • Advertising through social media, such as facebook and MySpace. • Sales Promotions: discounts will be offered to first time visitors • Post-Sales Communication: through comment cards to better our company and increase the likelihood clients will return.

  13. Questions? Thank you for your time!

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