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Experience Economy Nyord 1. June 2010 by Søren Sørensen, VisitEastDenmark

Experience Economy Nyord 1. June 2010 by Søren Sørensen, VisitEastDenmark. Experience Economy - Dream Society. Our values (the two main value drivers): From materialism to postmaterialism From uniformity to diversity Europe: postmaterialism + diversity

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Experience Economy Nyord 1. June 2010 by Søren Sørensen, VisitEastDenmark

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  1. ExperienceEconomy Nyord 1. June 2010 by Søren Sørensen, VisitEastDenmark

  2. Experience Economy - Dream Society Our values (the two main value drivers): • From materialism to postmaterialism • From uniformity to diversity • Europe: postmaterialism + diversity • USA: postmaterialism + uniformity • Far East: materialism + uniformity

  3. Experiences Services Goods The progresion of economic value Commodities The full value chain Stage Deliver Make Extract

  4. Entertainment Education Esthetic Escapism Key features of the Experience Economy • Focus on the individual • 4 dimensions of experience • All senses • Experience profile of the destination • Experience oriented business development • Linking experience and sustainable development

  5. The process of creating meaningThe value of experience Sensory perception Emotion Experience Erlebnis Meaningful experience Erfahrung Creation of meaning

  6. Xp 1.0 Xp 2.0 Xp 3.0 Company control vs. self direction Staging Co-creation Company creation Personal journey Individual creation

  7. a couple of examples… Staging the experience. Interaction is the key to an experience Experience room Personal (staff) Customer other customers

  8. White party (EE 1.0) Techno party in Amsterdam Arena 35.000 all dressed in white (tribute) One time only Huge success 4 weeks later the black party

  9. EGO-Trips (EE 2.0) Starting point, off season products Diving Angling Biking Golfing Motorcycle club

  10. Culinary experiences (EE 2.0) 35 potato producers New quality agricultural products Visitor centre Experience trips (people pay to work on the farm)

  11. Temporary projects (EE 2.0) (hidden places) attract a different kind of people; pioneers ‘here today, gone tomorrow’ creates a physical sense of time running out = exciting! are uncertain and therefore attract daring entrepreneurs are low cost create easy opportunities for experimentation

  12. Some characteristic of an good experience All senses are involved Anticipation and a % of the unexpected Sense of time is altered One is emotionally touched Process is unique for every individual Process of doing and undergoing Contact with the real thing (authenticity) Element of playfulness Sense of control

  13. Thanks for your attention!

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