1 / 17

PRODUKSI PERIKLANAN

PRODUKSI PERIKLANAN. Produksi Periklanan Cetak Produksi Periklanan Radio. Managing Advertising Production. The role of the production manager/producer The production manager or producer is responsible for the stages of the production of any advertisement.

carter
Download Presentation

PRODUKSI PERIKLANAN

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. PRODUKSI PERIKLANAN ProduksiPeriklananCetak Produksi Periklanan Radio

  2. Managing Advertising Production • The role of the production manager/producer • The production manager or producer is responsible for the stages of the production of any advertisement. • They are in charge of four major functions. • planning, organizing, directing, and controlling

  3. Managing Advertising Production • Managing Production Costs • Managing the costs of Print • print production refers to the systematic process an approved design goes through from concept to final publication • big cost factor with print ads is the engraver • provides color separations, retouching, proofs, digital files

  4. ProduksiPeriklananCetak Terdiridariproses yang sangatkompleks, yaitureproduksi visual, spesifikasipenempatanjenishurufsecaratepat, sertapemeriksaan, penyetujuan, penggandaan, danpengiriman material-material cetakkekorandanmajalahtepatwaktuuntukmemenuhitenggatwaktumereka. Hal-hal yang harus diperhatikan : • Tata LetakdanDesain • Tipografi (keluarga jenis huruf, jenis huruf dan poin) • DesktopPublishing

  5. Jenis-jenisIklanCetak • IklanBaris • Iklan Kolom • Iklan Advetorial • Iklan Display

  6. The Print Production Process • Production has four major phases • Preproduction • Production • Prepress • Printing &Distribution

  7. The Print Production Process • Typography • The art of selecting and setting type • Four important criteria • readability • appropriateness • harmony or appearance • emphasis • Some companies commission new typefaces, others use one type consistently

  8. The Print Production Process • Production Phase • Creating the visual • Photography can be original or stock photography • Preparing Mechanicals • The camera-ready pasteup of the artwork layered for color separation • art elements must be properly positioned so the printer can photograph each layer

  9. The Print Production Process • Prepress Phase • Printing in color • four-color process (CMYK) simulates nearly all colors by combining cyan, magenta, yellow and black • uses 4 different plates with halftones for each color • when less then 4 colors are needed, blended inks are used • Pantone (PMS) colors are one popular color system

  10. The Print Production Process • Duplicating and Distribution Phase • Select printing process • letterpress, offset, rotogravure, flexography • Press Run • alignment is checked, proofs checked, run speeds up • Finishing • ink dried, paper trimmed, sent for additional finishing

  11. ProduksiPeriklanan Radio Iklan-iklan radio diproduksidalamsatudariduacara. Bisadengancaradirekamdandigandakanuntukkeperluandistribusi, ataudisiarkansecaralangsung, namun yang lazimdilakukanadalahiklan radio yang direkam.Prosesperekamanbisadilakukandi studio rekamankhususataubisajugadirekamdi studio radio yang bersangkutan.

  12. Radio Commercial Production • Preproduction • assign a radio producer or hire a freelance producer • select a studio and director • determine the necessary talent • estimate costs, prepare a budget for the client’s approval

  13. Radio Commercial Production

  14. Terminologi dasar dalam produksi radio: • Voice talent/voiceover (pengisisuara), dalampenulisan script iklan radio pengisisuaralaki-lakidisebutmale voiceover (MVO) danpengisisuaraperempuan (female voiceover) FVO. • Announcer, pembacanaskahiklan radio, biasanyaannouncerinimembacakan intro atau slogan produk/jasa yang diiklankan. • Music In, Musiv Out, dan Fade Under, beberapa spot radio dimulaidenganmusik (music in) danberakhir (music out) ketikavoice talent/announcermulaiberbicara. Volume musikdapatditurunkansecarabertahap (fade) sehinggamusikterdengarsayup-sayupdibelakangsuara sang pembicara. • Up, Down. Volume bisadinaikkan (up) danditurunkan (down). • SFX. Penggunaanefeksuara, bertujuanmembantudayaimajinasiaudieniklan radio.

  15. Karakteritis Iklan Radio • Hanyadapatdidengarkanmelalui audio saja. • Suaraperpaduandarikata (voice), musik, dansound effect. Kataadalahsuaramanusia yang teratur, semacam kata-kata monolog maupun dialog. Musikadalahperpaduanbunyiygteraturdenganritmetertentudanharmonissehinggaenakdidengar. Sound effectadalahsuaratidakberaturanmaupunefeksuaraalam.

  16. Jenis Iklan Radio • Ad lib (langsungtanpadirekam) dibacaolehpenyiar • Spot (direkamterlebihdahulu) • Sponsor program (pemberianwaktukhususkepada sponsor untukmenyampaikanpesandengancaramembiayaisebuah program acara radio

  17. terimakasih

More Related