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Emotions Based Marketing

Emotions Based Marketing. The holy grail: loyal clients. Now more then ever it is essential to know how to get and maintain loyal clients. N = 1. Hyper-personalization and expectation. Extreme ease of use. But . . . do you know?. Who your loyal clients are? Why they are loyal to you?

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Emotions Based Marketing

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  1. EmotionsBased Marketing

  2. The holy grail: loyal clients Now more then ever it is essential to know how to get and maintain loyal clients N = 1 Hyper-personalization and expectation Extreme ease of use

  3. But . . . do you know? Who your loyal clients are? Why they are loyal to you? When they are loyal to you?

  4. To answer these questions we need to combine the power of What are yourclientsdoing? Why are yourclientsdoingthat? Fact based insights Emotional drivers Context In which context are yourclientsdoingthat?

  5. Emotion Driven Marketing SEA NPS Fact based insights Complaints Sales statistics Location In-depth interviews Find trends and developments Emotional state Experience interviews Emotional drivers Context Focus groups Home situation Client arena’s Time Measure / Improve / Steer

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