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MCM Controles Eletrônicos Ltda.

MCM Controles Eletrônicos Ltda.

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MCM Controles Eletrônicos Ltda.

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  1. MCM Controles Eletrônicos Ltda. • Established in 1983, MCM iscurrentlybased in its 10,000 m² offacilities, dividedinto 3 units, in Santa Rita do Sapucaí, MG, theBrazilianElectronics Valley, andoperatesall over Brazilandoverseas, reaching high levelsofcustomersatisfaction.  • MCM develops, manufacturesandmarketsPOWER SUPPLIES AND UPSs. I It alsooffers a wide range ofMANUFACTURING SERVICES. Thesecancompriseallstages, fromtheacquisitionofdomesticandimportedimputsthroughmanufacturing, distributionandafter-sales, thusensuringthequalityofthemanufacturedproducts. • Ownership • MCM Controles Eletrônicos Ltda. • João Marcos 99% • Jorge Casado 01%

  2. MCM Tecnologia e Sistemas Ltda. A companydedicatedtoengineeringprojects, researchanddevelopmentofelectronicproductswithemphasison Telecom and Energy (AVRs, UPSsandSMPSs). • Ownership • MCM Controles Eletrônicos Ltda. FlávioDotta Jr. 49% MCM Participações e Empreendimentos 51%

  3. Mission Contribute to the development and growth of the society by simplifying the life of people and organizations and offering innovative and quality products and services. Vision Be a reference in the electronics service industry and recognized as the best Brazilian company in the market of products for energy conversion, standing out for quality, profitability, and governance by 2015. Values Commitment, flexibility, transparency, solidarity, ethics, excellence, and respect to every party related to the business. Positioning Invest in technology to simplify the life of people and organizations.

  4. Organizational Chart

  5. Global RevenuesEvolution(R$)

  6. Descriptive – Global Revenues 2011 Revenues (R$) Total: R$ 39,692,334 RevenuesProjection for 2012 (R$) Total: R$ 51,800,163 ¹ - Power Supplies ² - VotingMachines, ATM, RepairandCustomer Services ³ - Power SuppliesandUPSs

  7. MainMarkets • Corporate & Services • Sales Channels

  8. Corporate & Services Developmentand Manufacturing ofProducts (Power Supplies) and Services(Assembly andRepairs). Segments: • Commercial Automation • Electromedicine • Industrial • IT • Telecom

  9. Corporate - Products Developmentandmanufacturingof high technologypowersupplies. Power Supplies for: • Notebook Computers • Tablets • POS • Time Clocks • PIN PAD • PABX • Mantus - Electromedicine • Fiscal Printers

  10. Corporate - Services MCM offers a wide range ofmanufucaturingservicesofseveraltypesofequipmentbasedonlong-termpartnershipsandcontracts. The experience in MANUFACTURING SERVICES (Contract Manufacturing) is in offering a wide range ofservices.

  11. Services Amongtheservicesperformedby MCM, thefollowing stand out: • The manufacturingof: votingmachines, telephonecardreaders, memorysticksand GSM modules; • The FullRefurbishingofATMs (AutomatedTellermachines).

  12. Services MCM Repair Center is a source of recurring revenues, with adequate infrastructure to carry out maintenance services on power supplies for CCTV, POS and fiscal printers.

  13. 2011 Revenues - Corporate & Services Services (R$) Total: R$ 10,172,923 Products (R$) Total: R$ 20,590,551 ¹ - Cielo, Redecard, Customer Services andDaruma

  14. Major Customers • Corporate & Services Market

  15. Sales Channels • MCM Sales Channels aims to reach the product end-user in the Security, Commercial Automation, Telecom and IT markets.These users are often supplied by a regionalized reseller channel which acquires the products through multi-branded major distributors located in medium and large cities.These distributors have an important role in financing the resale chain, in addition to promoting products and providing technical training courses to them.

  16. Sales Channels– ProductLine Developmentand Manufacturing of: • Power Supplies • UPSs

  17. Sales Channels – Markets Security

  18. Sales Channels – Markets Commercial Automation

  19. Sales Channels – OperatingAreas Telecom

  20. Sales Channels – CommercialPolicy • Master strategy: strengthening and brand loyalty of a group of national and regional distributors. The policy is based on the aggregation of the following values:- Manufacturer: Purchasing volume, order schedules, brand promotion, follow suggested retail prices, mix of products and brand loyalty.- Distributor: Competitive prices, product availability, product portfolio, quality products, payment terms, training courses and referral of customers.

  21. Sales • Channels • Distributors 1 5 2 4 4 7 3 8 4 5 3 9 3 6 5 5 5 8 8 15 Distributors 2011 Distributors 2012 1 6 2 3 16 25 9 15 Diamond 7 15 7 12 Gold 25 60 3 8 Silver 48 75 4 9 Total 80 150

  22. Sales • Channels • Dealers 140 240 30 80 70 100 170 280 100 200 140 370 120 250 120 120 140 340 600 500 150 150 100 250 500 800 Dealers 2011 Dealers 2012 380 650 300 500 Total 3,400 5,500 140 290 200 380

  23. Sales Channels Revenues(R$ Million)

  24. Sales Channels – GrowthProjection (Units) Power Supplies (Thousand Units) UPSs (Thousand Units)

  25. Sales Channels- Market Share CFTV Power Supplies & UPSs(Units) 60% 64% 63% 64% 59% * ABESE Estimate

  26. Sales Channels- Market Share CFTV Power Supplies & UPSs(R$ Million) 42% 45% 42% 40% 41%

  27. Major Customers • Sales Channels

  28. CompetitiveAdvantages 1. StrategicLocation MainDistances Belo Horizonte 420 Km São Paulo 220 Km Rio de Janeiro 380 Km Campinas 229 Km Dutra 120 Km Fernão Dias 20 Km Varginha 120 Km S. J. dos Campos 170 Km

  29. CompetitiveAdvantages 2. Tax Incentives Federal VAT Incentive IT Act - PPB Since 2002 State VAT incentive TaxSpecial Regime Since 2004

  30. CompetitiveAdvantages • MCM ResearchandDevelopmentDepartment in São José dos Campos – SP; • ContinuousImprovementandtechnologicalinnovation; • Reductionofprocessandproductdevolopmentcosts; • Continuouslyinvests in researchanddevelopmentof new technologies; • MCM is a reference in thearea it operates, alwayscreating new conceptsandstructures. 3. Technology Domain

  31. CompetitiveAdvantages 4. Sales ChannelsandDistribution • Master strategy: strengthening and brand loyalty of a group of national and regional distributors. The policy is based on the aggregation of the following values:- Manufacturer: Purchasing volume, order schedules, brand promotion, follow suggested retail prices, mix of products and brand loyalty.- Distributor: Competitive prices, product availability, product portfolio, quality products, payment terms, training courses and referral of customers.

  32. CompetitiveAdvantages 5. Telecom/Electronics-oriented Labor Force The greatdevelopmentoftheElectronics Valley isconnectedtoElectronics, Telecom, IT and Business Management Educationcoursespromoted in the region. The following stand out: Escola Técnica de Eletrônica “Francisco Moreira da Costa” (ETE) (ElectronicsTechnicalSchool), thefirstone in LatinAmerica, Instituto Nacional de Telecomunicações (INATEL) (Telecom NationalInstitute) andFaculdade de Administração e Informática (FAI) (IT and Business Management College).

  33. CompetitiveAdvantages 6. Certifications

  34. CompetitiveAdvantages • 7. Marketing

  35. Facilities • Plant I • 3,500 m² • ProductionCapacityof250,000 powersupplies/monthlyand5,000 UPSs/monthly • Customer Services Capacityof 50,000 powersupplies/monthly

  36. Facilities • Plant 2 • 2,000 m² • ProductionCapacityof30,000 votingmachines/monthly

  37. Facilities • Plant 3 • 1,600 m² • ProductionCapacityof500 ATMs/monthly

  38. Thankyou! www.mcm.ind.br

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