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Webinar: PR 101

Webinar: PR 101. 25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca. About Gabriel PR. A Public Relations & Communications Agency In business since 2007 Specialties: Online Marketing, Branding & Communications, Media Relations

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Webinar: PR 101

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  1. Webinar: PR 101 25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca

  2. About Gabriel PR • A Public Relations & Communications Agency • In business since 2007 • Specialties: Online Marketing, Branding & Communications, Media Relations • Industries: Coaching/mentoring, publishing, fashion/beauty, health/fitness, financial services, film & television, tradeshows/events, non-profit 25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca

  3. About Sandra Gabriel • From Montreal, Quebec GO HABS! • Studying & practicing PR/Communications for 9 years • Public Relations Certificate Ryerson University, Class of 2004 • BA, Applied Communication, Royal Roads University, Class of 2008 25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca

  4. What is Public Relations? PR overview and best practices • PR Tools & Resources: Have your pen and notepad handy! • PR & Social Media • Your Communication Calendar: Get your calendar out for this one :-) 25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca

  5. What is Public Relations? Public Relations is the strategic management of relationships between an organization and its diverse publics, through the use of communication to achieve mutual understanding, realize organizational goals and serve the public interest. 25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca

  6. 25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca

  7. PR Best Practices • Segment and target: DO NOT mass message people. Get to know your public and open conversation with them. • Be transparent, especially personal brands • Give before you receive • Open door policy • Be consistent in your communication but don't be afraid to shake it up • New media “shaker uppers” coming up! 25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca

  8. PR Tools & Resources Have your pen and notepad handy! 25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca

  9. Eyes & Ears For listening and learning about your public. Do your research!! 25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca

  10. eMail List • Typically starts with friends and family • Expand to contacts and potential customers • Segment for media 25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca

  11. News Release • What’s happening at your company or in your business? • Use free PR distribution sites • Press Releases for newsworthy stories only 25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca

  12. Newsletter • Include recent news, promotions, external content • Mail Chimp, Constant Contact, iContact 25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca

  13. Website/Blog • Your online hub • Your 24/7 employee • Include a press room/news section 25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca

  14. Social Media • Facebook, Twitter, LinkedIn • No time? Make time! • Social Media Marketing in 10 minutes or less a day? Stay tuned ;-) 25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca

  15. PR & Social Media Using new media “shaker uppers” to get public attention 25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca

  16. Video/Images • Use handheld or tablet • Quick 2-5 minute videos • Share video on YouTube or Vimeo • Share images on Instagram, Pinterest, Facebook 25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca

  17. Podcast • Create audio shows with interviews • Create your own radio show on BlogTalkRadio.com • Share on iTunes 25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca

  18. Social Media • Engage daily • Like something • Share something • Comment on something • Follow someone • Make friends • Connect with journalists on Twitter & LinkedIn 25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca

  19. Your Communication Calendar Get that calendar out! 25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca

  20. 25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca

  21. 25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca

  22. What to research? • Customer • Influencers • Media • Events • Competitors • Potential connections/partners • Online/social media groups and forums • Content - video, audio, blogs, articles and white papers on the product/service 25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca

  23. Summary • Know your public • Target communication • Be consistent • Know the tools and resources available to you • Plan ahead 25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca

  24. 25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca

  25. Questions 25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca

  26. Contact Us 416.907.2560 gabrielpr@gabrielpr.ca LinkedIn: http://ca.linkedin.com/in/sandragabriel Facebook: http://www.facebook.com/TheGabrielPR Twitter: @cafegabriel YouTube: http://www.youtube.com/user/TheCafeGabriel 25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca

  27. 25 Sheppard Ave. West, Suite 300, Toronto, ON M2N 6S6 | 416.907.2560 | www.gabrielpr.ca

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