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CALLARI AUTO GROUP

CALLARI AUTO GROUP. OUR FAMILY SERVING FAMILIES FOR OVER 40 YEARS. CULTIVATING OUR PUBLIC RELATIONS IMAGE WHILE PRESERVING THE INDIVIDUAL INTEGRITY OF THE BRANDS WE REPRESENT THE CAG UMBRELLA COMMUNITY INVOLVEMENT PUBLIC IMAGE CHARITY WORK. BRAND ADVERTISING / MARKETING

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CALLARI AUTO GROUP

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  1. CALLARI AUTO GROUP OUR FAMILY SERVING FAMILIES FOR OVER 40 YEARS

  2. CULTIVATING OUR PUBLIC RELATIONS IMAGE WHILE PRESERVING THE INDIVIDUAL INTEGRITY OF THE BRANDS WE REPRESENT • THE CAG UMBRELLA • COMMUNITY INVOLVEMENT • PUBLIC IMAGE • CHARITY WORK. • BRAND ADVERTISING / MARKETING • WHAT THE BUYER CARES ABOUT • THE BRAND • SERVICE CAPABILITY • CONVENIENCE OF BUYING & SERVICE EXPERIENCE • EMPLOYEE LONGEVITY • 40 YRS FAMILY OWNED AND OPERATED.

  3. EVOLUTION OF OUR MARKETING PLAN FROM 70% PRINT, 30% RADIO – TO 55% DIGITAL, 45% RADIO/CABLE • CURRENT TECHNOLOGY UTILIZED IN OUR MARKETING: • WEBSITES/SEARCH ENGINE OPTIMIZATION TOOLS • LOCAL DIGITAL ON LINE NEWS SITES • MONTHLY E-NEWS LETTERS • QUARTERLY HARD PRINT NEWSLETTERS • SELECTIVE PAID SEARCH OPPORTUNITY BUYS

  4. TYPICAL ADVERTISING MIX LOCAL DIGITAL 15%

  5. ANALYZE THE PURCHASE/RETENTION FUNNEL • EASIER TO RETAIN CUSTOMERS, THAN ATTRACT NEW ONES • NATIONAL RETENTION RATE 63% • OUR RETENTION RATE 72% • SERVICE RETENTION RATE 94% IN ORDER TO REALIZE A 10% INCREASE IN SALES ANNUALLY WE NEED 40% NEW CUSTOMERS TO REPLACE 30% FALLOUT OR……IMPROVE RETENTION RATE BY 10%

  6. CUSTOMER RELATIONS MANAGEMENT PURPOSE MONITOR & IMPROVE COMMUNICATIONS WITH EXISTING CUSTOMER BASE • HIRED A BUSINESS DEVELOPMENT COORDINATOR • CURRENTLY, 60% OF TIME SPENT ON MONITORING AND IMPROVING COMMUNICATIONS WITH EXISTING CUSTOMER BASE • LEASE & FINANCING PORTFOLIO MANAGEMENT • MINING EQUITY POSITION OPPORTUNITY • SERVICE DEPARTMENT OPPORTUNITIES • CULTIVATE INTERNET LEAD INQUIRIES FROM VARIOUS SOURCES AND RESPOND WITHIN 30 MINUTES.

  7. NEXT STEPS TO BROADEN NEW SALES,OPPORTUNITIES, NEW HORIZONS • SOCIAL NETWORKING; FACEBOOK, TWITTER, ETC. • REPUTATION MANAGEMENT • BEHAVIORAL SEARCH TARGETING

  8. LEARN FROM THE EXPERTS AND EMBRACE NEW TECHNOLOGY. SURROUND YOURSELVES WITH THE PEOPLE WHO BRING NEW CONCEPTS TO THE TABLE AND………LISTEN!!

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