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Milissa Thomas Hayden Reece Kristina Johannas

Make a difference One cup at a time. Milissa Thomas Hayden Reece Kristina Johannas. How it Started. Founded in Southern Oregon in 1992 by dairy farmer brothers Flavored-coffee craze swept through Grants Pass Now has over 200 Locations

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Milissa Thomas Hayden Reece Kristina Johannas

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  1. Make a difference One cup at a time. Milissa Thomas Hayden Reece Kristina Johannas

  2. How it Started • Founded in Southern Oregon in 1992 by dairy farmer brothers • Flavored-coffee craze swept through Grants Pass • Now has over 200 Locations • Usually geared towards the ski and cycling cultures

  3. The Optimist’s Creed • they built their business on: • to be positive and love life to the fullest • "to think only the best, to work only for the best and expect only the best.“ • Usually run multiple simultaneous campaigns at a time

  4. How they make a difference • Once a year they donate one days proceeds to the Muscular Dystrophy Association • Buck for Kids Day • 1% of gross sales is reinvest into the community by each retail location

  5. Store Layout • Focus is on drive-through coffee shops

  6. SWOT Analysis • Weaknesses • Product Mix • Atmosphere • Reach • Strengths • Customer Service • Solid brand image throughout Western U.S. • Locally owned and operated • Relatively Low Prices • Lucrative Market • Doesn’t have to compete with Starbucks

  7. SWOT Analysis • Opportunities • Product expansion • Location expansion • Environmentally-friendly • On-the-go world • “Undercover Boss” • Healthier options • Threats • McDonalds, Dunkin’Donuts • Too Late to enter snack/pastry market • Competitors getting faster

  8. Sources • https://www.youtube.com/watch?v=QK3jxZDokyw • http://brandtwist.com/advertising/dutch-bros-coffee-brewer-of-brand-personality/ • http://www.oregonencyclopedia.org/entry/view/dutch_bros_coffee_company/

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