Libby Peterek, M.S.Info.St. Division of Instructional Innovation and Assessment

1. Maximizing Online Information Retrieval: How Theological Librarians Can Best Access the Gnostic Areas of the Internet Libby Peterek, M.S.Info.St. Division of Instructional Innovation and Assessment The University of Texas at Austin

2. Surface v. Deep Web • Surface Web - estimated between 1% and 20% of Internet • Deep Web - content commercial search engines can’t reach (i.e., Google and Yahoo) • Unindexed

3. Unindexed Web content • Databases / dynamically generated content • File types (Flash, php, etc.) • Institution sites • “Gated” content • Require password / registration

4. Theological Librarianship • Underserved user group • Specialized content • Hidden • Database driven • Newly added • Potential to add richness to research

5. Mining the Deep Web • Deep Web search engines • Federated searching • RSS

6. Deep Web Search Engines • Look like commercial engines • Utilize different algorithms • Vary in quality and result relevance • Many free, growing number fee-based and subscription-based • You get what you pay for…

7. Deep Web Search Engines • http://www.invisible-web.net • http://www.dipsie.com/ (later this year) • http://www.brightplanet.com • The leader and most expensive • Mainly competitive intelligence • http://www.profusion.com/

8. Deep Web Search Engines

9. Deep Web Search Engines

10. Deep Web Issues • Deep Web search engines underdeveloped • Many of the same issues as commercial engines • Wait for search engines to improve? • Federated Searching • RSS

11. Federated Searching • Programs written to connect catalogs and databases • No need for same code • Specialized search • Access to different information • Aggregated based on user preference • One simple interface

12. Federated Searching • Theological library databases, listservs, and indexes • Different form of content management • Access to all the tools available

13. Sherlock

14. Indeed

15. Library Use • New York State Library Pilot Project • http://www.nysl.nysed.gov/library/novel/pilot/ • University of Toronto & British Columbia • Endeavor ENCompass • http://www.endinfosys.com/ • Library of Congress vendor list • http://www.loc.gov/catdir/lcpaig/portalproducts.html

16. Federated Searching Issues • Need access to databases • Owned or agreed • Can be expensive • Divide cost among interested parties or content holders

17. RSS • Really Simple Syndication • Rich Site Summary • RDF Site Summary • Comparable to personalized library “alerts”

18. RSS • Application of eXtensible Markup Language (XML), using W3C’s Resource Description Framework (RDF) • What does this mean? • Metadata meets hyperlinks • Automates tasks

19. How RSS is used • Feeds combine metadata and links • “Syndicate (XML)” or • Typical sites with RSS • News • Blogs • Explosion of “bloggers” opens arena for valid material from a wide user base and links to relevant resources

20. UT & RSS • UT Austin strongly considering campus-wide blogging initiative • Content management • Content sharing • Archive • RSS

21. Aggregating RSS Feeds • Browsers • Mozilla Firefox (Mac & PC) • Safari (Mac) • Aggregators / News Readers (full list) • NetNewsWire Lite (Mac) • Email • Web

22. NetNewsWire Lite

23. How it works • Library Jobs RSS feed from Chronicle of Higher Education • Blog • Organization site • Elf • Library borrower RSS

24. Feedster • RSS search engine • Generates a unique RSS feed for each search to copy to an aggregator • Notifications each time your subject is updated • The better your search terms, the better your results

25. Feedster

26. Feedster

27. Why RSS at your library? • Two-way information exchange • Information retrieval and dissemination • For patrons and librarians • Filter information overload • You designate the boundaries • Time sensitive • Be notified first when something is posted in your area of interest

28. Online Content / Search Issues • Information creation and migration speeds • Standards - or lack thereof • Competition v. collaboration

29. Looking forward • Deep Web diminishing • XML • Commercial search engines • Sophistication • File types • Internet publishing increasing • More care about pages being indexed • Links

30. Sources Bergman, M. 2001. The Deep Web: Surfacing Hidden Value. Journal of Electronic Publishing. http://www.press.umich.edu/jep/07-01/bergman.html BrightPlanet. Deep Web FAQs. http://www.brightplanet.com/deepcontent/deep_web_faq.asp Devine, J. and Egger-Sider, F. 2004. Beyond Google:The Invisible Web in the Academic Library. The Journal of Academic Librarianship. 30(4), 265-269. Olsen, S. 2004. Yahoo crawls deep into the Web. http://news.com.com/2100-1024-5167931.html Smith, C. Invisible Web. http://www.libraryspot.com/features/invisibleweb.htm Wired. 2005. Surfing the Deep Web. http://www.wired.com/news/business/0,1367,67883,00.html University at Albany. 2005. The Deep Web. http://library.albany.edu/internet/deepweb.html Webster, P. 2004. Breaking Down Information Silos. Online. 30-34. Wright, A. 2004. In Search of the Deep Web. Salon. http://www.salon.com/tech/feature/2004/03/09/deep_web/index_np.html

31. Questions? Libby Peterek libby.peterek@mail.utexas.edu http://www.ischool.utexas.edu/~libby/atla