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Social enterprises and empowerment. – or how a “junkie” became a business man. A starting point – Basta Work Co-operative today. Basta stared its activities with five persons 1994 outside Stockholm, Sweden
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Social enterprises and empowerment – or how a “junkie” became a business man
A starting point – Basta Work Co-operative today • Basta stared its activities with five persons 1994 outside Stockholm, Sweden • Basta today is a business group, with four different branches in different parts of the country. Today more than 200 persons work and rehabilitate themselves at Basta • Of these 200 persons 90 percent have their own experiences of earlier drug misuse, and today they are in charge of, and have the responsibility and power over an entire enterprise. The annual turnover is 5,5 million Euros
Self esteem and other crucial concepts in an empowerment processes • Self esteem • The importance of the “free will” – To make your own decisions • It is all for real – It´s proper business • To recognize what human empowerment processes may include
What makes empowerment work at Basta? • The life as an active heavy drug user – A target group analysis • The life as an partner in a successful enterprise – A staff analysis • The inter action between rehabilitation and running a social enterprise
A new identity – The main goal of empowerment “trips” at Basta • To change identity – No longer a “junkie”, but a respected member of society
If you want to get in touch with me/us • Alec Carlberg 0046 – 733 94 58 26 • alecalec@bredband.net • www.basta.se • www.rainbowsweden.se