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MGIS 410 ELECTRONIC COMMERCE INFRASTRUCTURE AND MANAGEMENT. e-cicek.net. Established in 1997 by Cem Sınay 1990 Small florist shop 1997 Amateur web site 2000 Professional e-commerce site ($5000). e-cicek.net. 2003 Statistics: Sends flowers to all cities of Turkey
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MGIS 410ELECTRONIC COMMERCEINFRASTRUCTURE AND MANAGEMENT By Cahit TASKIN
e-cicek.net • Established in 1997 by Cem Sınay • 1990 Small florist shop • 1997 Amateur web site • 2000 Professional e-commerce site ($5000) By Cahit TASKIN
e-cicek.net • 2003 Statistics: • Sends flowers to all cities of Turkey • Sends flowers to 51 countries (by Interflora member florists in these countries) • 4000 members who makes at least 1 transaction • Daily 50 flowers • Up to 200 flowers in special days (St. Valentine’s Day and New Year) By Cahit TASKIN
e-cicek.net • Uses Garanti eticaret payment system • Thawte SSL certificate • No delivery fee for Istanbul • 20% delivery fee for other cities • Uses Interflora member florists for deliveries to out of Istanbul By Cahit TASKIN
e-cicek.net • Other services: • Reminder service • Order tracking service • E-cards • Information about flowers • Information about security of e-commerce • Planning to send the photo of delivery by MMS By Cahit TASKIN
e-cicek.net • Price of a single rose: • florist shop 5 mil.TL • e-cicek.net for Turkey 25 mil.TL • USA & Canada 86 mil. TL • Europe 76 mil. TL • Australia 67 mil. TL By Cahit TASKIN
tulumba.com • “Turkish amazon.com” • Established to sell Turkish goods to Turks who live in USA • Today sells Turkish goods to 40 countries • Established by Mustafa Atalay and his friends who live in USA • #1 of 2000 ethnic shopping sites in the world according to Alexa.com By Cahit TASKIN
tulumba.com • In 2003 • 42000 products • 3000 members • 40% of customers are American • In 2004 • 53000 products • 9500 visits per day • 50% of customers are American By Cahit TASKIN
tulumba.com • Turkish books • Turkish Cds • Turkish delight • Baklava • Turkish sausage • White cheese • Rug • Prayer beads By Cahit TASKIN
tulumba.com • Main product categories: • Turkish Media • Turkish Books • Turkish Music • Turkish Movies • Turkish Magazines • Turkish Food • Turkish Food • Turkish Tea & Coffee • Divan Patissiere • Accessories • Evil Eyes • Kutahya Porcelain • Turkish Jewelry • Vakko Store • Phone Cards • Flowers By Cahit TASKIN
tulumba.com • USA distributors of • Vakko • Kutahya Porcelain • Divan Patissiere • Totally 17 employees • 10 in USA • 7 in Turkey By Cahit TASKIN
tulumba.com • Community creator for Turks who live in other countries • Introduces Turkish culture to foreigners • Delivery • No delivery fee for shoppings over $100 or weight less than 50 pounds • Deliveries are from New York in one day for USA • Delivery of products which are out of stock is in 7-14 days By Cahit TASKIN
tulumba.com • Points program and member status • Beginners – Standard points • Elite (spend $500 for last 12 months) – 1.25 times points • Pasha (spend $1000 for last 12 months) – 1.5 times points • Sultan (spend $2000 for last 12 months) – 2 times points • Refering to other customer gains 50 points per customer • Customers can request items which are not currently exist By Cahit TASKIN
References • www.e-cicek.net • www.tulumba.com • www.milliyet.com.tr/2003/11/09/business/bus14.html • www.milliyet.com.tr/2003/11/28/business/bus12.html • http://www.milliyet.com.tr/2004/09/26/pazar/paz08.html • http://www.hurriyetim.com.tr/haber/0,,sid~113@nvid~388226,00.asp By Cahit TASKIN
Presented By Cahit TAŞKIN By Cahit TASKIN