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Using the web for effective investment Promotion Presentation by: Ghana Investment Promotion Centre. November 30, 2010 IFC- ProInvest Training Workshop Dakar, Senegal. Contents. 1.0 Introduction 2.0 GIPC Website Goals Online support throughout the investment process
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Using the web for effective investment Promotion Presentation by: Ghana Investment Promotion Centre November 30, 2010 IFC-ProInvest Training Workshop Dakar, Senegal
Contents 1.0 Introduction 2.0 GIPC Website Goals • Online support throughout the investment process • Online facilitation • Case Study – Successful Website Enquiry Lead 3.0 Conclusion
1. 1.0 Introduction Date Launched: 13th June 2007 URL: www.investinghana.org (alias www.gipcghana.com, www.gipc.org.gh) GIPC (Ghana Investment Promotion Centre) Current Language: English Average Monthly Online Enquiries: 98 Successful server requests since launch 11,493,353 • 2010 – 2,195,813 (19.10%) • 2009 – 4,359,651 ( 37.93%) • 2008 - 3,810,360 (33.16% ) • 2007- 1,127,529 (9.81%) Source: Hostway Inc. ( November 2010)
1.2 Project Plan • Pre-Development Activities • Confirmation of Website Development Committee • Formalization of contract • Contents review and audit of existing website ( MIGA IPAworks) • Content Requirements • Identify all contents and sources of contents • Content collection and conversion to reflect objectives and make most impact • Website Development • Layout theme designs • Webpage development and programming • Database development • Integration and Testing • Segments integration • Extensive functionality and usability testing of entire website • Upload and Configuration • Upload new website onto web server • Configuration and testing • Post Implementation • Training of website managers on Content Management System (CMS) • Website Promotion, search engine optimization, submission to major search engines and online directories • Website Launch • Post development support • Periodic reviews
2.1 Online Support Through The Investment Process Menu selection follows logical sequence for conducting online research on investment location
2.1 Online Support Through The Investment Process About GIPC • Objectives and Functions • Annual Performance Reports
2.1 Online Support Through The Investment Process Our Services • Investment Facilitation • Monitoring and Evaluation • Investment Procedures • Cost Of Doing Business in Ghana • Investment Environment • Infrastructure
2.1 Online Support Through The Investment Process Why Ghana • Unique blend of advantages to potential investors • Profile Of Ghana • Start Up Procedure • Infrastructure • Investment Incentives, Benefits and Guarantees
2.1 Online Support Through The Investment Process • Cotton & Textiles • Agro Processing • Cash Crops • Ethnic Beauty Products • Floriculture • Financial Services • Fine and Custom Jewellery • Transport Services • Seafood Processing • Property Development • Tourism • Ceramics • Furniture and Wood Processing • ICT/Electronics • Apparel • Hand Tools Investment Opportunities
2.1 Online Support Through The Investment Process Potential Partners Land Bank • Filtered by regional Location • Land suitability • Terms of offer (JV, sale, lease, rental) • Filtered by 19 priority Sectors • Type of Cooperation • Keyword search capability
2.1 Online Support Through The Investment Process Useful Information • Investment Questions and Answers • Document Library • Useful Links • News & Events
2.3 Online Facilitation Online Application processing • Investment Project Registration • Technology Transfer Registration • Conference Registration
2.3 Online Facilitation Online Tax Exemption Processing Link • GCNet Import Tax Exemption Processing Link
2.5 Case Study-a successful website enquiry lead • 02/01/2010 - First Correspondence via Website enquiry • Potential Investor expressed interest in investing in the Property Development sector • He sought clarification on issuance of work permit for expatriate staff • The relevant additional information was provided by the GIPC sector officer • 01/04/2010 – He proposes US$500,000 investment in Const. & Civil Engineering works in Ghana in email correspondence with sector officer • additional clarification on incentives for real estates sector was subsequently provided Website Enquiry Lead
2.5 Case Study - a successful website enquiry lead • 14/05/2010 - Incorporated a Limited Liability Co. with the Registrar of companies • 21/05- 04/06/2010 – Opened a Bank Account and Transferred foreign equity amount of US$50,200 • 13/07/2010 - Reg. a Wholly Foreign Owned Investment Project with GIPC • 01/05/2010 – Land/Site Acquired • 30/08/2010 - Was assisted by GIPC relationship officer to obtain resident permit for its expatriate staff • Initial employment 25 (23-G,2-NG) • Proposes to construct/service 5,000 properties per annum Registered Investment project
3.0 Conclusion Taking a cue from Louis T. Wells - Preface to FIAS GIPB 2009 IPI Performance Result “Promotion efforts will, however, fail to attract desired investment if IPIs are not skilled at the most basic function: collecting and providing to potential investors relevant and timely information. “ It is necessary to: • Enhance Promotional Effectiveness of IPIs Website • Provide relevant and timely information to assist with the investment decision making process • Turning general awareness and perceptions into enquiries and investment project leads from potential investors • Harness Online resources to facilitate timely and cost effective service delivery to Investors • Integrate IPIs website with Investor Tracking Systems to assure expeditious follow-up to enquiries