1 / 10

Western Markets – Market Update

Western Markets – Market Update. The Past Year. USA – summer holding, off season the challenge Canada – holding with prospects for growth South America – soft with RWC affect coming through LOS – 4 th and 6 th largest holiday markets Brazil – a market for the future. Public Relations.

cathal
Download Presentation

Western Markets – Market Update

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Western Markets – Market Update

  2. The Past Year • USA – summer holding, off season the challenge • Canada – holding with prospects for growth • South America – soft with RWC affect coming through • LOS – 4th and 6th largest holiday markets • Brazil – a market for the future

  3. Public Relations “New Zealand draws new interest with 'Hobbit‘” By Jayne Clark, USA TODAY MATAMATA, New Zealand–Ian Alexander remembers the day well. He was watching a rugby match on TV when a knock came at the door. He opened it to find a location scout seeking permission to film scenes from Lord of the Rings on his sprawling sheep farm.

  4. Trade Engagement

  5. Tourism New Zealand – Creative Marketing Communications Partnership Standard Flash Banners Qantas Luxury Air Tahiti JV Air New Zealand JV

  6. Market Segments USA • Young Adventurers – 22-35 yrs • Hiking, outdoors & education • Independent Explorers – 45-60 yrs • Hiking & outdoors • Organised Tourers – 65+ yrs • Series coach & cruise

  7. Key Focus - USA • The Hobbit • Harness the power of popular culture • Distribution • Consortia • Traditional & new distribution • Partnership for conversion • Business Events • Aviation solutions • United route launch • Dual & multi destination

  8. Canada & South America Canada • Up-weighted Canadian activity • Extension of current programs – PR, search & paid media • Partnership work South America • Focus on Brazil & Chile • Early commitment to activity • Ongoing trade engagement • Education & youth

  9. Opportunities • Value • Value conscious markets – incentives, wi-fi • Extra value – e.g. Groupon • Service – expectations have not droppe Attendees • Niche players • New Companies – MLT, REI, Solar • Old faces – new focus • DUA – Air New Zealand Holidays • Journese

More Related