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Struktur-arkitektur I. session 5 (24/9/03). today´s plan. Placing today in the big schema (after session 3- learned about hypertext; session 4-text elements) Should a text author know about architecture? Announcements: misc. Lecture: Wodtke, Krug, Nielsen Kagepause
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Struktur-arkitektur I session 5 (24/9/03)
today´s plan • Placing today in the big schema (after session 3- learned about hypertext; session 4-text elements) Should a text author know about architecture? • Announcements: misc. • Lecture: Wodtke, Krug, Nielsen • Kagepause • Lecture: Bernstein, Engebretsen
announcements • Ny øvelsespolitik • Examination • Sprogspecifiske øvelser (Session 7- target groups exercise, Sesion 8- newsletter, Session 10- Web style exercise) • Course goal: This course looks at how to communicate textually in a particular medium (digital) with particular textual strategies.
Wodtke: Socks Drawers… • Organize or you cannot find • User quests: where am I? do they have? Can I find? (we will cover in exercises) • The sorting exercise: tv (what is the dominant organization scheme? Consistency? Does it cover it all? Things in two places) • Naming labels: Wodke´s example
Wodtke: A Bricklayer´s… • Metadata: descriptive, intrinsic, administrative.
Wodtke: A Bricklayer´s… • Controlled vocabulary exercise (p. 40, table 6.3)
Krug: Street Signs… • How to find things online: a chainsaw at the mall • Browsing: no scale, no sense of direction, no sense of location • Web navigation conventions: site name/brand, sections, utilities, search, flowcharts, page names. • The trunk test: AOK
The trunk test • What site is this? (Site ID) • What page am I on? (Page name) • What are the major sections of this site? (Sections) • What are my options at this level? (Local navigation) • Where am I in the scheme of things? (”You are here indicators”) • How can I search?
“we must work toward a pattern language through both topological and rhetorical observation” (Mark Bernstein) cycle tangle contour sieve counterpoint mirrorworld montage
hypertext structures AXIAL/HIERARCHICAL NETWORK
coherence coherence • Intranodal (traditional notion: text) • Internodal (between two text nodes read in sequence) • Hyperstructural (logic in the structure) Engebretsen uses van Dijk´s theories of macro and superstructures to explain the last two levels.
linking Usually relevant if you want more information • Connective (alternative, adversative, specifying, and causal • +additive • Associative (of an occasional, idiosyncratic nature, more semantic) Can weaken coherence, example: Coca-Cola
Flowchart examples Chris Jenning´s webdesign architectures (http://www.pagetoscreen.net/)