1 / 18

Converting Event Attendees into Donors: Strategies and Tips

Learn effective strategies to convert event attendees into long-term donors, with insights from Jeremy Reis, Sr. Director of Marketing at Food for the Hungry. Discover how to emotionally connect with your audience, follow up effectively, and reduce "donor remorse".

cbasile
Download Presentation

Converting Event Attendees into Donors: Strategies and Tips

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. DATA STRATEGY FORUM 2019 Converting Event Attendees Into Donors #DataStrategyForum2019

  2. DATA STRATEGY FORUM 2019 Converting Event Attendees Into Donors CONVERTING EVENT ATTENDEES INTO DONORS Jeremy Reis, Food for the Hungry #DataStrategyForum2019

  3. DATA STRATEGY FORUM 2019 Converting Event Attendees Into Donors Jeremy Reis • Sr. Director of Marketing at Food for the Hungry • Food for the Hungry • $145 million organization • Doubled private revenue last four years • 150,000 monthly donors (98% acquired through events) • Author of Raise More Money in Email and (soon to be released) Magnetic Nonprofit. • Advisory Council Member, Christian Leadership Alliance • Host, Nonprofit Answers podcast • nonprofitdonor.com/dmaw #DataStrategyForum2019

  4. DATA STRATEGY FORUM 2019 Converting Event Attendees Into Donors #DataStrategyForum2019

  5. DATA STRATEGY FORUM 2019 Converting Event Attendees Into Donors #DataStrategyForum2019

  6. DATA STRATEGY FORUM 2019 Converting Event Attendees Into Donors Event Sponsorship at Food for the Hungry • We’ve Acquired Over 200,000 Monthly Donors • 84% Donor Renewal Rate • $38 Per Month • 5-10% Conversion Rate #DataStrategyForum2019

  7. DATA STRATEGY FORUM 2019 Converting Event Attendees Into Donors POLL How Many Organizations Use Events to Drive New Donor Acquisition and Fundraising? #DataStrategyForum2019

  8. DATA STRATEGY FORUM 2019 Converting Event Attendees Into Donors WHAT YOU’LL LEARN • What to Ask for When You Sponsor an Event • The Formula for Emotionally Connecting with the Audience to Increase Conversion • Follow Up with Event Attendees to Reduce “Donor Remorse” #DataStrategyForum2019

  9. DATA STRATEGY FORUM 2019 Converting Event Attendees Into Donors SECTION 1 WHAT TO ASK FOR #DataStrategyForum2019

  10. DATA STRATEGY FORUM 2019 Converting Event Attendees Into Donors #1 MISTAKE WHEN SPONSORING AN EVENT #DataStrategyForum2019

  11. DATA STRATEGY FORUM 2019 Converting Event Attendees Into Donors What Should You Ask For? • Lead-in Promotion • Branding • Time on Stage • Table • Admission for Volunteers #DataStrategyForum2019

  12. DATA STRATEGY FORUM 2019 Converting Event Attendees Into Donors Stage Time • What is Stage Time? • Why Do You Need Stage Time? • Who Presents the Appeal? • Outline • Host or Emcee • 15-20 Minutes Before Break • Volunteers Positioned #DataStrategyForum2019

  13. DATA STRATEGY FORUM 2019 Converting Event Attendees Into Donors SECTION 2 THE APPEAL FORMULA #DataStrategyForum2019

  14. DATA STRATEGY FORUM 2019 Converting Event Attendees Into Donors The Monthly Giving Appeal Formula Tell an emotional story about one person that someone in the audience could help or a story of your time spent with a beneficiary Connect the monthly amount to what it will accomplish Connect how that monthly gift helps someone like the beneficiary you told a story about Ask the person to make a difference Explain how to signup Reinforce #DataStrategyForum2019

  15. DATA STRATEGY FORUM 2019 Converting Event Attendees Into Donors Volunteers • Why Do You Need Volunteers? • The Role of the Volunteer • Finding Volunteers • Volunteer Benefits #DataStrategyForum2019

  16. DATA STRATEGY FORUM 2019 Converting Event Attendees Into Donors SECTION 3 REDUCE “DONOR REMORSE” #DataStrategyForum2019

  17. DATA STRATEGY FORUM 2019 Converting Event Attendees Into Donors Reduce “Donor Remorse” • Email Welcome Series • Welcome Packet • Show the Donor Gratitude • Thank You Card • Phone Call • Personalized Welcome Video • Private Group • Beneficiary-made Gift #DataStrategyForum2019

  18. DATA STRATEGY FORUM 2019 Converting Event Attendees Into Donors #DataStrategyForum2019

More Related