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Crafting Engaging Stories for Success: From Ancient Greeks to Modern Geeks

Learn the art of storytelling from ancient Greeks to modern geeks. Craft memorable and actionable stories that drive adoption and build communities. Elevate team profiles, engage stakeholders, and create ripples in social spaces. Be clear, concise, and set context for effective storytelling.

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Crafting Engaging Stories for Success: From Ancient Greeks to Modern Geeks

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  1. From Ancient Greeks to Modern Geeks: The Art of Storytelling Mary Smaragdis August 17, 2011

  2. The Challenge The Action The Result Craft the Story Memorable, Engaging, Actionable

  3. Be Clear Be Concise Set Context The Art of Good Storytelling

  4. Every Successful Rollout… … has a good story … has a good team Personify the Story Elevating Profiles of the Teams

  5. Drive AdoptionPutting Existing Channels to Work

  6. Engage stakeholders as they… … express identity … establish affinity … create community Create RipplesBuilding Communities in Social Spaces

  7. Create Ripples Drive Adoption Personify the Story Craft the Story

  8. Thank You! Mary Smaragdis smaragdi@yahoo-inc.com

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