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Biella , 15-17 October 2010 The Swedish School of Textiles University of Borås

Explore the future of sustainable fashion through research, experimentation, and collaboration at the Swedish School of Textiles at the University of Borås. Join us at the F3 - Fashion, Function, Futures conference to learn about the latest advancements in textile technology, business innovation, and creative design.

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Biella , 15-17 October 2010 The Swedish School of Textiles University of Borås

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  1. Biella, 15-17 October 2010The Swedish School of TextilesUniversity of Borås

  2. Borås: the textile cluster of Sweden 1866 1946 1986 2013 Simons-land School of Weaving The Textile Institute Swedish School of Textile and Textiles (THS) Fashion Cluster

  3. Swedish School of Textiles at University of Borås D Fashion-, Textile-, Craft-Design T Textile Technology B&M Textile Business & Management F:3 Fashion,Function, Futures Full scale laboratories Knitting, Weaving, Finishing-dyeing-printing, Sewing & assembly

  4. Business innovation Company projects Prototype factory Experimental R&D Technology lab.. Design lab. An environment for growth

  5. Swedish School of Textiles at University of Borås D Fashion-, Textile-, Craft-Design T Textile Technology B&M Textile Business & Management F:3 Fashion,Function, Futures Full scale laboratories Knitting, Weaving, Finishing-dyeing-printing, Sewing & assembly

  6. F:3 Fashion, Function, Futures Applied Projects Design of Prosperity Integrity & Dignity Knit on Demand Experimental R&D Fashion Market Studio Artistic Design Studio Fashion Logistic Studio An environment for creative growth

  7. The framework of F3 - Fashion Function Futures holds urgent research projects with strong orientation toward application. Groups of researchers study and explain examples of success and adversity and deliver suggestions for more efficient strategies and contribute to the development of new sustainable products and a sustainable society

  8. The Fashion & Textile Industry • One of the oldestindustry • Still a driver for economicdevelopmentworldwide • Ethical and environmental problems worldwide • ”Things are going from bad to worse” (Jonathon Porritt, 2006)

  9. Report from UNEP FI + PRI (principles for Responsible Investment) • The cost for global environmentaldamagescaused by human beings in 2008: 28,000 billions US dollars • = 11 % of the total GNP worldwide • The 3000 largestcompanies cause 1/3 of this • i.econsumer, oil/gas, metal and miningcompanies • Clean and resourceefficienttechnologiescoulddecrease the costs by 23%

  10. Consumption of Water • Worldwide: • Agricultureconsumes 70 % • Industry consumes 20 % • Domesticuse 10 % • Industrial nations: Industry >50% • Changes in lifestyles and eating habits require more water consumption per capita. • Increased production of biofuels has significant impact on water demand. Between 1,000 and 4,000 litres of water are needed to produce a single litre of biofuel. • Accelerating energy demand with corresponding implications for water demand

  11. One possibility …

  12. Resources • Global fibreconsumption: ~70-80 mill ton • > 50% syntheticfibres (polyester) • ~ 35% cotton • ~ 5% pulpbasedfibres • Clothingindustry ~ 74% of market value • Home textile ~ 6% of market value • 2015-2020 Peak oil and Peak Cotton

  13. Expansions • Increaseddemand of textile fibres • Expected population growth • 3% annual standard increase • the accumulateddemand for textile fibrewillgrow at least 3-fold in 40 years • The end of conventionalfibres • The world economy rests on growth • Cottonoccupies vast areas of arable land

  14. Consumers’ perceptions • Consumers’ interest in ethical or ecologicalfashionshort-lived media response • Consumersaware of the problem • Consumersdo not think it is theirresponsibility • Consumers are moreconcernedaboutecologicalfoodthanecologicalfashion • Companieswillsellwhatconsumers are prepared to pay for • Lowprices are still a competitivetoolcompared to quality

  15. ”Expensivecottonchangefashion” Dagens Nyheter, 2/10 2010 103.19 US cent per pund 100 75 50 25 2005 2010

  16. ”The increasedcostwill be neutralizedthrough changes in design. For example you takeaway a pocket, or reducelength. If the trendycolour will be whitenextweknowwhy …” Åke Weyler, consultant for Textile importers

  17. ”If the market cantakeincreasedpricesthe clotheswillbecomemoreexpensive.” Åke Weyler

  18. Futures The challenges that lie ahead the textile and fashionindustry in addressing the economicgrowthfactor and a responsible approach to the future of the planet and all itsinhabitants.

  19. Textile & Fashion Consumers/users/people Idea fibresproducts Resource management and recycling

  20. Fashion Management Research at University of Borås • Textile + Engineering + Business departments • Studios at School of Textiles: • Fashion Design studio • Fashion Market studio • Fashion SupplyChain studio • F3+ studio – the sharedplatform

  21. Changingfibres (Forest & Function) F:2 • A research projectwithin F:3 • A long-term research project with company partners and an international research network • Application to Swedish funding agency: KK Stiftelsen (Knowledge & Compentce Foundation)

  22. Changingfibres … • Fibres from pulpreplacingsome of the mainfibres today • Forest basedfibresrepresent 3-4% of the total textile fibreconsumption • The forest, pulp and paperindustry in the Northern hemisphereconcerned of theirfuturecompetitiveness • Research plans launched to combine the world’sleading Swedish forest cluster with the globallywell-established business cluster including performance wear, home-textiles, furnitures, protectiveclothing and fashioncompanies

  23. Pulp Fashion • Holistic approach to the wholevaluechain • Changingdemand by action-based R&D activities in design and improvedfabricproperties • Productionmethods and technology for key processes • Communication R&D in order to raiseawarenessabout the properties, etc – in order to strengthen marketing strategies • Studies aiming for increased brand valueeffects • Logistics (potential Swedish raw material) • Resourcerecovery • Cradle to cradle mission

  24. The outcomes … • The overall objective is to achieve an increaseduse of renewablefibres in textile, fashion and functionrelated to products

  25. The MISTRA CALL • Sustainable Fashion • International consortiums • Commitment from industrial partners • In Sweden: from fast fashion to sustainablefashion

  26. Opportunity for • Idea generation • Networkning • Action research • Networking • New models for sustainablefashion • Networking • ….

  27. Tangibleresults • Shift of preferencesamong the market actors and consumers • Moreman-madefibreproducts in the participatingcompanies’ productranges • Improvedproductpropertiesthrough new technologies • Demonstratorsearly in the project • Effective (ECO2) supplychainssupported by practical management tools

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