Helping Cosmetics Businesses Thrive in a Digital World

1. Content Tailor-made For you We understand you are in the cosmetics business and interested in innovation. We are here to help you overcome your challenges and get your business ready for exponential growth.

2. Recently, we’ve witnessed the beauty commerce industry being driven by mobility, social media, digital marketing, and the availability of information on the cosmetic productive process - from the chosen ingredients to testing methods. Nothing escapes the well-informed customer’s eyes, who, data has shown is very willing to advocate in favor of those able to fulfill on their promises and stick to their values. Customers connect to stories on a personal level, so it is important for brands to be consistently building and supporting their storytelling with evidence. As a result of these trends,, 44% of beauty shoppers in the US are directly inspired by friends, co-workers, acquaintances, and outside influencers. Beauty brands must understand the dynamics behind a customer’s decision and lead the conversations where they are taking place, especially in regards to marketplaces like Amazon.com, and social media outlets such as Facebook. OURVISION Beauty lies in theessential. It isthestate of being pleasing to the senses

3. Here are the main opportunities you should be looking at in order to stay ahead of the curve. Agility Omnichannel Every agent in this system has to learn to timely respond to market changes and act upon opportunity. Foster omnichannel strategies to enhance the in-store experience, while provoking greater discussion on subjects pertinent to the online dialogue. Be engaging You should be able to communicate your core values effectively and empower customers so they can lead the campaign by telling your brand’s story.

4. Why partner with VTEX? We are here not only to offer the technology, but to establish a true partnership. We believe that differentiating ourselves only by the features we provide does not add enough value to the relationship. Software functionalities can be developed, however trust and long-lasting relationships can only be earned. Aside from a comprehensive array of capabilities, an agile methodology and a lower total cost of ownership, we at VTEX pride ourselves on being forward thinkers and market influencers, as well as consultants to our customers. Our teams are designed to continuously and autonomously evolve our platform in order to provide a state-of-the-art experience for our customers.

5. Why partner with VTEX? 01. LATEST INNOVATION 02. CUSTOMER ACQUISITION 03. ECOMMERCE EXPERIENCE +30% +67% +7% landing to checkout average order value organic traffic +25% best result +132% best result +92% best result 05. SHIPPING & FULLFILMENT 04. SALES CONVERSION 06. IT & SECURITY +25% +54% +70% Avg time to go live 109 days approved orders conversion rate Time to market +300% best result +40% best result +416% best result

6. Agileby design VTEX is a multitenant SaaS solution, based on the SOA paradigm. It consists of 70+ microservices, with fully independent lifecycles. VTEX’s architecture was developed to provide high scalability and safety using a unique and stable code, capable of adapting to each customer’s business demands. Due to our agile nature and culture, we are not only ahead of the game in terms of technology but also innovation and customer behavior. Deployments follow the agile methodology and up to 50/day releases for bug fixes are occurring, with zero-downtime.

7. VTEXArchitecture Developed for high performance business, the autoscaling infrastructure supports over 20x the average requests per minute of a regular day. We are constantly monitoring our microservices to ensure full availability and in the event of an environment failure, a simple restore with a previous version of any component of our system is automated within the deployment process. ELBs& CDNs JANUS DATASERVICES MICROSERVICES Elastic Load Balancers & CDNs are always the entry point to our services. It ensures that the services are distributed spatially-relative to end-users to provide high availability, high performance, and security. Janus is our API Manager. It is an internally developed solution consisting of a set of components and is responsible for aspects like HTTPS offloading, caching, request routing, and some security concerns. A microservice component represents a functional module of the solution. It may be the Checkout Services or Logistics Service, for example. We use both relational and non-relational databases, distributed indexing, replication, and message queuing systems, among other data services.

8. VTEXIO VTEX IO aims to leverage our mature engineering expertise, like our continuous deployment method, fast rollbacks, smart cache, and resilient architecture through our 1000+ partners. We understand that we can only evolve by empowering the ecosystem so we allow our partners to focus on developing sophisticated business solutions while we do what we do best: take care of Software-as-a-Service Multi-Tenant complexities. Developing a SaaS solution requires many decisions: from choosing the technology stack, to the local setup, production setup, continuous delivery, quick rollbacks, staging environment, A/B testing, where to find customers, and how to charge them. To facilitate this process, we invested in developing a full stack eCommerce framework with a first-class developer experience that abstracts all of these complexities. This has turned our extension store into a distribution channel where VTEX customers can easily and securely install third party software. Meet VTEX IO.

9. VTEXSmartcheckout Smartcheckoutwas developed with the unique purpose to increase sales without compromising security. It is the first password-free, one page, 1-click-to-buy checkout system. It is ready to be integrated with virtual payment options like bitcoin. As Gartner mentions in the Magic Quadrant, VTEX’s SmartCheckout is a disruptive differentiator for VTEX. AUTOMATIC RETRIES SPLIT-PAYMENT PAYMENTGATEWAYS FRAUDPREVENTION Native functionality that allows customers to split up bills and pay with more than one payment method, including gift cards. PCI Gateway preserves the payment information and waits to retry authorization. This feature allows the payment not to be lost in case of instability of third party systems. Featured fraud management services integrations: ClearSale, F-Control, Cybersource, NPS and Adyen. A gateway affiliation is a set of configurations that represent your contract with a payment gateway of your choice. The VTEX PCI Gateway Module supports over 50 payment gateways.

10. VTEXInStore VTEX InStore is a solution that revolutionizes the shopping experience in physical stores. Using a small and wireless device, your salespeople will be able to identify the customer right at the beginning of the sales process, and from there, offer an individualized service, according to their profile and purchase history in all channels, including your eCommerce. The VTEX InStore application, developed by VTEX, is integrated with the online store using the same product catalog. Prices and payment terms can be customized for each store. Our goal is to ensure a clear, bespoke and contextual shopping experience, turning it into a delightful task.

11. “Unifying commerce is essential and one of the key factors sustaining our global expansion.” ArturGrynbaum O Boticario's CEO Some of Our Delighted Cosmetic Customers http://www.tvz.com.br http://www.lelis.com.br

12. Browse some functionalities we’ve selected for you 06. IT & SECURITY 05. SHIPPING & FULLFILMENT 01. LATEST INNOVATION 04. SALES CONVERSION 02. CUSTOMER ACQUISITION 03. ECOMMERCE EXPERIENCE VTEX INSTORE CMS RECURRENCE VTEX InStore allows you to reimagine your physical store, backed by the power of eCommerce using the same catalog, the same product information, the same prices and promotions, the same customer data and the same management system. It ultimately provides full omnichannel consistency. Allow your customers to rebuy their last purchases with the click of a button, increasing convenience and conversion rates. Unlimited layout control (HTML, CSS, JavaScript, Flash, XML) is provided so your store can look exquisite while functioning most efficiently.

13. Browse some functionalities we’ve selected for you 06. IT & SECURITY 05. SHIPPING & FULLFILMENT 01. LATEST INNOVATION 04. SALES CONVERSION 02. CUSTOMER ACQUISITION 03. ECOMMERCE EXPERIENCE MARKETPLACE CAPABILITIES SEO SOCIAL INTEGRATION You can sell your products in the 2300+ VTEX Stores, 20+ natively integrated marketplaces, or become a marketplace yourself. Social media is one of the best ways to generate traffic, especially in regards to cosmetics. Being able to monetize this powerful channel expands your selling capabilities to a new and unforeseen level. SEO is enhanced via metatags, 301 redirects, canonical, friendly URL’s for all pages, HTML customization, sitemaps, and robots.txt.

14. Browse some functionalities we’ve selected for you 06. IT & SECURITY 05. SHIPPING & FULLFILMENT 01. LATEST INNOVATION 04. SALES CONVERSION 02. CUSTOMER ACQUISITION 03. ECOMMERCE EXPERIENCE RATINGS AND REVIEWS MOBILE FIRST A/B & MULTIVARIATE TESTING 85% of consumers rely on online reviews as much as they would from a friend’s recommendation. Allow your customers to build your online reputation and you will see your results increase accordingly. Some VTEX clients have seen over 50% of their sales coming from mobile, so it’s crucial that your eCommerce has a responsive design. VTEX offers native A/B & Multivariate Testing capabilities. These tests are conducted simultaneously to verify which version will have the best results.

15. Browse some functionalities we’ve selected for you 06. IT & SECURITY 05. SHIPPING & FULLFILMENT 01. LATEST INNOVATION 04. SALES CONVERSION 02. CUSTOMER ACQUISITION 03. ECOMMERCE EXPERIENCE STORE PERFORMANCE SMARTCHECKOUT LOYALTY AND REWARDS VTEX TRIGGER MESSAGES VTEX SmartCheckout PCI DSS offers a safe 1-click-to-buy seamless experience without the need of a password, increasing conversion rates by more than 25%. During the checkout process, points may be redeemed for discounts. Rewards are configured per SKU and Sales Channel. A study by the Aberdeen Group showed that a 1-second delay in page load time is equal to 7% less in conversions. We have a very mature technological foundation and are ceaselessly developing ways to make our platform faster. You can configure upsell, cross-sell, cart abandonment, product reviews, happy birthday notices, and credit card expiration messages with VTEX Trigger mail or SMS.

16. Browse some functionalities we’ve selected for you 06. IT & SECURITY 05. SHIPPING & FULLFILMENT 01. LATEST INNOVATION 04. SALES CONVERSION 02. CUSTOMER ACQUISITION 03. ECOMMERCE EXPERIENCE OMS VTEX LOGISTICS 360° MANAGEMENT Centralized order management meets customer expectations to buy, fulfill, and return goods. Customers can even alter orders already in place. Easily integrate your existing ERP, CRM, WMS, TMS for real-time product availability, delivery options, and package tracking information. Multi-docks, multi-inventory, and multi-carriers per Sales Channel are available. After buying through the app or website, customers will also have the option to pick-up the product at the nearest store. This method also has the possible benefit of provoking additional interest in other items in store.

17. Browse some functionalities we’ve selected for you 06. IT & SECURITY 05. SHIPPING & FULLFILMENT 01. LATEST INNOVATION 04. SALES CONVERSION 02. CUSTOMER ACQUISITION 03. ECOMMERCE EXPERIENCE AGILE BY DESIGN HEALTH CHECK ROBOT SECURITY CERTIFICATIONS We are a PCI DSS Compliant company since 2013, SSAE 16 standards infrastructure audited, Sarbanes-Oxley, we have 2048 Bits Key and RSA encryption, and we are ‘low risk’ by QualysGuard tool. Deployments follow the agile methodology and can be as frequent as 50/day which includes: bug fixes, minor and major releases with zero-downtime, allowing your commerce platform to evolve every day. A key component of our monitoring system is the Health Check Robot. It tests a variety of features, including the consumer journey in the web store.

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