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MAPP COMPLIANCE “Why the Pet Industry is Different than Most”

Discover why the pet industry stands out from others, with numerous products, sellers, and compliance violations. Learn about key statistics, diverse customer base, low barriers to entry, distribution models, and more. Find out how to combat unauthorized sellers and enforce compliance to protect your brand.

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MAPP COMPLIANCE “Why the Pet Industry is Different than Most”

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  1. MAPP COMPLIANCE “Why the Pet Industry is Different than Most” Presented by Ron Solomon CEO/Founder MAPP Trap

  2. The pet industry is different than others… How come? Let’s start here… \ The Online Channel for the Pet Industry has LOTS OF PRODUCTS, LOTS OF SELLERS & A WHOLE LOT OF VIOLATIONS! Oh? How so? www.mapptrap.com

  3. Statistics timeline: 1/1/2018- 12/31/2018 Number of vendors included in statistics: 62 Number products searched: 6,931 Number of online sellers found: 7,287* * Online sellers had to list 3+ products to be considered for this study. www.mapptrap.com

  4. Statistics timeline: 1/1/2018- 12/31/2018 Number of vendors included in statistics: 62 Number products searched: 6,931 Number of online sellers found: 7,287* * Online sellers had to list 3+ products to be considered for this study. www.mapptrap.com

  5. Statistics timeline: 1/1/2018- 12/31/2018 Number of vendors included in statistics: 62 Number products searched: 6,931 Number of online sellers found: 7,287* * Online sellers had to list 3+ products to be considered for this study. www.mapptrap.com

  6. Broad & Diverse Customer Base The pet industry has many different types of businesses and individuals buying and selling products. - Chain pet stores Independent pet stores Grocery stores eCommerce stores Veterinary clinics Groomers www.mapptrap.com

  7. Low Barriers to Entry The pet industry has fewer government standards, simpler manufacturing specifications, and LOADS OF AMATEUR INVENTORS. - Lower cost products - Home-grown inventors - Inexpensive trade show booths - Broad-based product categories www.mapptrap.com

  8. 3-Step Distribution Model Brands in the pet industry predominantly rely on wholesale distributors to sell their products into the retail channel. - Pet distributors Grocery distributors Poor brand insight into seller base www.mapptrap.com

  9. Other Reasons High margin products High number of sku’s Similar Products Low brand loyalty Late to the game Few educational opportunities www.mapptrap.com

  10. HOW DO THEY DO IT? By getting data feeds Retail Arbitrage Datafeed Auto Order Datafeed Datafeed Datafeed Datafeed Auto Order Wholesaler SupplierIntegrators Drop Shipper Vendor of record 3P Sellers Lists 100,000 items Auto Order Auto Order Datafeed Auto Order Direct Purchase

  11. What to do? Get more firepower! www.mapptrap.com

  12. WHAT CAN BE DONE? • MAPP/MRP • Authorized Reseller • IP Rights • Dropship Exclusions • Buyback Policies • Online Disclosure • Partner Agreements www.mapptrap.com

  13. WHAT CAN BE DONE? Greater teamwork between brand and distributors to help identify unknown sellers! - Honor Do Not Ship Lists - Vet Customers for ecommerce - Share customer knowledge www.mapptrap.com

  14. WHAT CAN BE DONE? • Some ideas: • - Limit distribution • - Keep shipping inhouse • - Never ship to an Amazon DC • - Control supply lines • - Mark inventory • Forensic accounting • Better customer vetiing www.mapptrap.com

  15. WHAT CAN BE DONE? Monitor-Identify-Enforce! Since becoming partnered with the pet industry in 2014, we have monitored nearly 20,000 products on Amazon, Chewy, Walmart, eBay, Google Shopping and more. We have helped companies to increase their online prices, reduce their unauthorized and non-compliance sellers and revealed the identities of nearly 10,000 ecommerce 3P sellers. www.mapptrap.com

  16. Mapp TRAP303-670-5111ron@mapptrap.comwww.mapptrap.com www.mapptrap.com

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