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In Today’s World I Have Found There is Only One Reliable System to Find Qualified Leads and Turn Them Into Listings. I Will Walk You Through The Entire System I Use Step-by-Step…. What is the BIGGEST Challenge you face in your real estate business? Your Broker? Time Management?
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In Today’s World I Have Found There is Only One Reliable System to Find Qualified Leads and Turn Them Into Listings. I Will Walk You Through The Entire System I Use Step-by-Step…
What is the BIGGEST Challenge you face in your real estate business? • Your Broker? • Time Management? • Lack of Systems? • Motivation? • How about lead generation? For most of you, this is the #1 problem and biggest obstacle to growing your business? • Because the truth is, once you get face-to-face with a Prospect you’re pretty darn good aren’t you? Of course you are.
So the problem is, “how do you get more “at-bats”, more “opportunities” to get “face-to-face” with potential buyers and sellers”? And equally important is, “How do you find potential buyers and sellers before the competition does”?
For our purposes today, I am going to refer to Seller Leads and Listings only. • Now, to make sure you really understand how I go about generating massive seller leads I will use a fishing analogy. It will make it easier to understand. Now, I am not a huge “FisherPerson” myself but it makes for a great analogy. • If we were going to go fishing we would need to do some homework such as: • The type of fish we want to catch. • Where we would find this type of fish. • What kind of bait we must use to catch them. • Everyone agree?
Now, let’s translate that to potential Sellers: The first thing we would want to do if we want to find them in abundance is figure out how to do that. So, we start by asking ourselves, “What do we know about potential Sellers in general?” Well, we know that when someone buys a home, they re-sell it on average approx. every 5 years, right? Now, it may be slightly more in your market but for this discussion, let’s call it 5 years. So, if we are going to “fish” for potential home sellers and want to spend our time and money wisely…
We could start by asking the title company to give us a list of every homeowner in a specific area or maybe an entire city, that have owned their homes from 4 – 6 years. Why? Because they have the highest probability of doing something don’t they? We also know that approx. 10% of all homeowners sell there home every year. So, if that is true we should increase our results by marketing to those that are coming up on, or, are just past the average time (5 years) they wait to sell their home. Now what?
Since we have now identified where Sellers are swimming, we need to use the right bait! So, what do we know about people when they first start thinking of selling their home? Well, shortly after they start thinking about selling, they think to themselves, “Gee, I wonder what my home is worth?”. Shortly after that they ask themselves, “How could I found out without having to pay for an appraisal or worse, having to speak to a real estate agent that will pester me to list with my home with them”. Along comes your marketing message…
Home Buyers Race to Beat Interest Rate Hikes… • Find out What Your Home is Worth in This Red-Hot Market! • Your FREE Market Valuation Will Include… • An estimate of your homes current value • Facts of Record on the most comparable homes that recently SOLD . • Did you know that appraisers use the Multiple Listing Service to determine what your home is worth. • With this new service you can get access to the same information appraisers have. • Just enter your information on the form to the right and get instant access to your homes value FREE of charge. • An Offer to have a comprehensive Total Market Overview Performed on your home FREE of Charge • Go to: FREEHOMEVALUATION.COM Go to: FREEHOMEVALUATION.COM
We offered them something we know has value to the those in this group that are thinking about selling either now or the very near future. Does that make sense? Next, we must make it easy for them get this “Value Offer” (CMA) we made to them. Why? Because if we don’t make it easy for them, they won’t do it. Make them call you, forget about it. Therefore, we send them to a place that makes it very, very easy for them to get the “Something of Value” we offered them…
We Send Them to a 2 – Step Lead Capture Website Step 1 of 3 Steps
Let’s Recap What We’ve Done So Far: Step 1 – We secured a list of home owners who have owned their home from 4-6 years. Step 2 – We sent them an oversized Postcard that made a “Value Proposition Offer” using the FREE Home Valuation Service. Step 3 – We made it easy for them to take us up on our V.P.O. by sending them to a “Lead Capture Website” which secures their name and email address so we can follow up and follow-through with them.. Important Point - The people that respond just happen to be the very group of people we want to identify before anyone else does. Potential Home Sellers.
Remember, this is a step-by-step system so let’s continue with the rest of the steps… • Notice the Lead Capture Website uses the exact same Headline used in your Postcard. It also has a few additional features worth pointing out such as: • There are no external links to distract. • The First Step asks for minimal info. • Step 2 uses an “oh, by-the-way tactic that works perfectly to secure the info we need to do our Home Valuation. • Law of Consistency says…
Hang on, there are a few more special features this Lead Capture Website provides such as: • Their personal info is auto-added to my database. • Upon every sign-up I am alerted via text and email message with their info and the lead source. • Instantly an email marketing campaign begins sending a series of short, relevant email messages from me, every 3 to 4 days until every Prospect either lists, buys, dies or tells me to stop…at least once.
Important Point: The email messages you send must be short, conversational and continue to offer to deliver valuable information such as tips and traps to avoid in the home selling process. Say nothing about yourself. If you tell them how great you are or write lengthy, rambling, messages or force them to “commit” before they are ready, they’re GONE! If you follow this formula you will develop a relationship with your Prospect. What all of this does for you is to position you as a “TRUSTED ADVISOR” vs. a licensed commissioned salesperson.
Let’s Recap and Fill in a Few Important Actions You Must Take: Step 1 – We secured a list of home owners who have owned their home for 4-6 years. Step 2 – We sent them an oversized Postcard that made a “Value Proposition Offer” using the FREE Home Valuation Service. Step 3 – made it easy for them to take us up on our offer by sending them to a “Lead Capture Website” which asks for their name and email address in exchange for the FREE Home Valuation Service. Important Point - The very people that respond just happen to be the group of people we want to find before anyone else does.
Step 4 – You Send them their Home Valuation while at the same time you email messages develop a relationship with your New Prospects. Step 5 – Never try to force Prospect to do business with you until they are ready. Never tell them about yourself. Focus on their favorite subject…themselves. Law of Reciprocity Step 6 – Deliver, Mail or Email your Pre Listing Package to Every Seller Prospect. Follow up and follow through until they list, buy, die or tell you to stop! Did you notice how 80% of this system is automated?
YOUR JOB IS TO OFFER “SOMETHING OF VALUE TO TARGETED GROUPS OF POTENTIAL PROSPECTS USING ALL OF HE FOLLOWING: • Postcards • Flyers • Back of Your Business Cards • Craigslist • Facebook Business Page Posts • Tweets • YouTube videos • In Your Blogs • All of your marketing should offer Something you know has value to your Prospects! • Let’s Look at Some Specific Examples…
Don’t Give Your Home Away in the Hottest Market We’ve Had in a Decade… Targeted Postcards To: Before You Give Your Home Away, Why Not Find Out What It’s Really Worth… Get a FREE, no obligation, Home Valuation on your home WITHOUT having to go through a real estate agent. Go to: http://MarketValueDirect.com Learn the truth about your home’s current market value BEFORE you sign anything or give it away. It may surprise…even shock you.
Don’t List Your Home For Sale Until You Do This… Targeted Postcards To: Your Home Is Worth A Lot More Now Than When You Bought it… If You’re Planning On Selling Your Home In The Next 12 Months... Don’tSign Anything Until You Get the “7 Critical Questions to Ask Every Agent Before You Sign Anything”. This Powerful Booklet is FREEof Charge and There is No Obligation.Simply go to: http://ListingInfoDirect.com
Targeted Postcards “Don’t Sign Anything Until You Know the “7 Critical Questions to ask EVERY Real Estate Agent BEFORE you Hire Anyoneto Sell Your Home!” There are 7 critical questions you must ask every real estate agent you interview for the job of selling your home. These questions may surprise, even shock you. The answers to these questions will tell you which agent to choose to list your home with and can get it SOLD! Get a free copy of the guide to interviewing a real estate agent At… 7Criticalquestions.com
“Your Home Did Not Sale” Do You Know Why and Why So Many Realtors are Calling You Now? Where Were all These Agents When Your Home was On-The-Market? “I Will Tell You Why Your Home Didn’t Sell and Exactly What You Must to Do to Get It SOLD!” I will even tell you how to STOP all the calls from Realtors. I have Prepared the “Home Sellers Guide” that will show and tell you everything you need to know to make an informed decision about selling your home. It is FREE to you with no obligation, no hassles and no one you have to speak with to get it. Get Your FREE copy of the “Home Sellers Guide” by going online to: HomeSellerGuide.com Stop the Insanity and Get Your Hands on the Truth! Flyers
How Much is Your Home really Worth? • Find out What Your Home is Worth Online Right Now for FREE! • Your Market Valuation Will Include… • An estimate of your homes current value • Facts of Record on the most comparable homes that recently SOLD . • Did you know that appraisers use the Multiple Listing Service to determine what your home is worth. • With this new service you can get access to the same information appraisers have. • Just enter your information on the form to the right and get instant access to your homes value FREE of charge. • An Offer to have a comprehensive Total Market Overview Performed on your home FREE of Charge • Go to: FREEHOMEVALUATION.COM Go to: FREEHOMEVALUATION.COM
HE DID IT AGAIN! “The Hard Working Nice Guy”… Just SOLD Another Home in Your Area For Top Dollar and in Record Time. FREE ONLINE MARKET VALUATIONFind out what your home is really worth in the fastest changing market we’ve had in over 2 decades. No Hassles. No Pressure. FREE Service. Go to: MyHomesValue.com If your home is currently listed for sale with another real estate broker, please disregard our active marketing efforts.
“I Will Sell Your Home in 21 Day’s or Less… GUARANTEED!” Find out instantly if your home qualifies for our “Guaranteed Sale” program. GuaranteeSalePlan.com Back of Business Cards FREE LIST OF HOMES New FREE Service Now Available Online. A List of Properties Matching Your Home Buying Criteria Emailed to your Inbox the Minute They Hit the Market. No obligation. FreeHomeFinder.com
Front/Back Business Cards
Facebook Biz Page Tabs
Facebook Biz Page Posts
All Of Your Marketing Should Offer Targeted Groups “Something Of Value” With A Call To Action Sending Them • To Your Lead Capture Websites. • Lead Capture Website Must: • Match your Marketing Message • Collect their name and email • Add Prospect Info. to your database • Alert you when New Prospect is added • Auto sends a series of email messages every 3-4 days over time • Allow Prospect to Text Message you • Allow Video • Instant Downloads • Publish to Facebook Business Page
FIRST-TIME EVER REVEAL OF MYNEW “ADDRESS GRABBER” CAPTURE SITE: Page 01- Step 1
IF THERE ARE PHOTOS AVAILABLE IT ADDS THEM TO THE BOTTOM OF THE ANALYSIS LIKE THESE:
The System I use is called: Client Creator and is available online at http://ClientCreator.com Now, for my Gift to all of you today: I have arranged for you to get 30 days FREE of Charge and all Set-up Fees are Waived. To Get This Special Deal You Must Use The Following Promo Code: freefor30
Here is What You Get at ClientCreator: • 10 Activated Lead Capture Websites • Video templates • Publish to Facebook Biz Page as “Tabs” • Fully Editable • Instant Download Capability • 21 Pre Written Complete Email Marketing Campaigns • Fully Editable • Create Unlimited Email Campaigns/Messages • Create Unlimited Lead Capture Websites • Vanity URL Shortener/Creator • Easy Import/Export Function • Client Database • Instant-add all Prospects to Your Database • Auto Email Messaging • You can modify, change or create all message • Instant Text Messaging Capable • Email Stationary • All Marketing Materials are Included • Complete Video Training Gallery and ongoing Training • YOU GET A SYSTEM THAT ACTUALLY WORKS!
How much is it after 30 days? $49.97 per month. That’s it! No hidden charges. I have PAID that much for an Auto-Responder System by Itself! Important Note: This System is not associated with Resource Dynamics so if you have questions please send them to me or clientcreator support systems they have enough to do at Resource Dynamics. They are the Best.
But Remember when you go to: http://ClientCreator.com Be sure you use the PROMO CODE: freefor30