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Approaches to Entrepreneurship Education in Irish Tourism and Hospitality Programmes

Approaches to Entrepreneurship Education in Irish Tourism and Hospitality Programmes. Jacinta Greene and Mary Fenton, WIT June 2011. Presentation Questions. What is entrepreneurship? Can it be taught? Can it be learned?

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Approaches to Entrepreneurship Education in Irish Tourism and Hospitality Programmes

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  1. Approaches to Entrepreneurship Education in Irish Tourism and Hospitality Programmes Jacinta Greene and Mary Fenton, WIT June 2011

  2. Presentation Questions • What is entrepreneurship? • Can it be taught? Can it be learned? • What is the Role of Institutes of Technology in enterprise development? • How is entrepreneurship taught in T&H courses in WIT? • How can entrepreneurship be embedded in T&H courses?

  3. What is Entrepreneurship? • Richard Cantillon (1755) • Entreprendre – to undertake • Identifying and pursuing opportunities • Entrepreneurship is broadening to include self-employment and in-employment (intrapreneurship) • Innovation and creativity are implicit in entrepreneurship • Businesses that fail to innovate evaporate

  4. How is entrepreneurship taught in T&H courses in WIT? Creating a favourable ecosystem for entrepreneurship to flourish

  5. How is entrepreneurship taught in T&H courses in WIT? Expanding Learning Opportunities • promoting experiential learning e.g. WIT Artisan Market • promoting reflective learning • getting out of the classroom e.g. Farm to Fork • developing links with alumni, Fáilte Ireland, stakeholders • event management • organising relevant industry forae.g. Food Sustainability Forum • Study visits to best practice entrepreneurs

  6. WIT Artisan Market

  7. WIT’s Entrepreneurial Partnerships • Strategic Alliances • Supporting Local Producers • GIY – College Farm • Allotments and Herb Gardens • Community Resource • Edutainment • Adult Education

  8. WIT Supporting the T&H Industry • Use of facilities for new product development • Interdisciplinary collaboration e.g. School of Science • Developing bespoke courses in collaboration with industry, international, Fáilte Ireland & Irish IoT partners e.g. Diploma in Restaurant Management • Hosting flagship T&H events e.g. Terre Madre, Tall Ships, George BapisteCompetition • Supplier and Education Partners e.g., Celebrating Local Food

  9. What are the Challenges of Embedding Entrepreneurship in T&H Courses? • Embedding Entrepreneurship in Strategy • Need to create entrepreneurial IoTs • Need to foster entrepreneurship champions • Embedding Entrepreneurship in Curricula • Lack of standardised definition of entrepreneurship • Entrepreneurship education is often siloedwithin School of Business • Movement from chalk and talk approach to experiential learning • Students’ Perceptions of Obstacles to Entrepreneurship • Lack of funding for business start up • Lag time between graduation and business start up

  10. How can entrepreneurship be cultivated in T&H courses? • More entrepreneurial IoTs • Fertile environment to grow entrepreneurship • Dynamic lecturers to support learners – they create the learning opportunities • Creative pedagogical and assessment methods • Student-led Enterprise Club/Society • Links with Entrepreneurs and Development Agencies • Optimising IoT as an Industry Resource

  11. IS FÉIDIR LINN

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