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Physician Selection Criteria. 1) Perspective - Clinical - Political - Scientific 2) Technical - Inventor - Evaluator 3) Scientist/Investigator. Physician Selection Criteria. 4) Presenter - Quality - Quantity - Credibility 5) Writer
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Physician Selection Criteria 1) Perspective - Clinical - Political - Scientific 2) Technical - Inventor - Evaluator 3) Scientist/Investigator
Physician Selection Criteria 4) Presenter - Quality - Quantity - Credibility 5) Writer - Quality - Quantity - Credibility
Physician Selection Criteria 6) Integrity/Respect from Colleagues 7) Loyalty and Respect for BSC 8) Team Player 9) Discretion 10) Involvement with Competitors
Physician Selection Criteria 11) Product Usage Volume - Overall - Ours 12) Facilities/Equipment 13) Financial Expectations
THE PARADIGM SHIFTERSWho are They? Where do They Come From? • A young person fresh out of training. • An older person shifting fields. • The maverick. • The tinkerers.
Evaluating Inventors and Inventions Invention • Degree of reduction to practice • - proof of principle • - prototype(s) • - clinical experience • - sales experience • Degree of protection • - patent, application, trade secrets • - novelty • - inventor’s commitment, name value
Evaluating Inventors and Inventions Inventor • Clinical credibility • Understanding of applications, • competitive techniques, marketing issues • Commitment, focus, drive • Ability and interest to help technically
Evaluating Inventors and Inventions Inventor • Realistic expectation • Chemistry, communicating • credibility, discretion, salesmanship • Willingness to be active participant • - talks, papers, travel • - work with other doctors • - solve new problems