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VALUE OF SERVICE DESIGN TO BUSINESS

THE. VALUE OF SERVICE DESIGN TO BUSINESS. SERVICE DOMINANT LOGIC. EXCHANGE THINKING ABOUT BUSINESS. CO-CREATE VALUE. LEAN. REDUCING WASTE IN BUSINESS OPERATIONS. SERVICE DESIGN.

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VALUE OF SERVICE DESIGN TO BUSINESS

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  1. THE VALUE OF SERVICE DESIGN TOBUSINESS

  2. SERVICE DOMINANT LOGIC EXCHANGE THINKING ABOUT BUSINESS CO-CREATE VALUE

  3. LEAN REDUCINGWASTEINBUSINESS OPERATIONS

  4. SERVICE DESIGN ‘people to exchange or offer their services, knowledge, skills and resources for the BENEFITof anotherperson’ CREATIVE PROCESS

  5. SERVICE DOMINANT LOGIC ≠ • SERVICE DESIGN ≠ • LEAN

  6. BUT

  7. ‘So I think them collaborating, creates more robust, better designed, more sustainable in terms of business, service then not only possible but is also required.’ • SERVICE DOMINANT LOGIC • SERVICE DESIGN LEAN

  8. SERVICE DESIGN IS • CURRENTLY • WEAK • IN A • BUSINESS • SETTING

  9. ‘…most service designers are small groups or one man band that can not do much in organisations and is hard to produce anything.’

  10. FACTS? WHERE ARE THE

  11. ‘TALK TO PEOPLE ON THE GROUND THATREDESIGN SERVICES EVERYDAY’

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