Bus 200

1. Bus 200 Lecture One Critical Thinking

2. Critical Thinking • What is “Critical Thinking?”

3. Critical Thinking Is Having The Ability And Desire To: • Question everything • Know fact from opinion • Make up your own mind • Think for yourself • Discern quality from crap • Search for and evaluate the evidence

4. The Critical Thinking Mindset • Question Everything Means To Challenge Your And Other’s: • Assumptions, Stereotypes, Beliefs, Memories, and Associations • What do you and others really know? • There is “what you know,” “what you think you know,” and “what you say you know.” • It’s the quality and truth of what you know that matters, not how much you know. • “What you don’t know” is more important than what you know. In other words, how do you deal with uncertainty.

5. Consider These Ideas Which is least important? • Beginnings – Planning • Middles – Implementing • Ends – Adjusting Universal Knowledge Unknown Knowledge Known Knowledge What’s this?

6. Levels of Intelligence

7. Levels of Intelligence Awareness

8. Levels of Intelligence Information Awareness

9. Levels of Intelligence Knowledge Information Awareness

10. Levels of Intelligence Creativity Knowledge Information Awareness

11. Levels of Intelligence Wisdom Creativity Knowledge Information Awareness

12. Levels of Intelligence Wisdom Higher Order Thinking Intellectual Capital Creativity Knowledge Information Awareness

13. Stew Leonard Case Study You currently work for Donald Trump, the super rich real estate baron. It is late Friday afternoon and he invites you out for drinks after work. While in the bar, he tells you that he admires Stew Leonard’s business model. He also said that he plans to remodel a building right down the street from Stew’s store, and turn it into dairy that will steal at least half of Stew’s current customers. Donald then asks you to tell him on Monday morning just how to do it.

14. Old Economy VS New EconomyGrowing Middle Class Shrinking Middle Class • OE: Employer/gov’t handled your retirement • NE: Retirement is your problem • OE: Doctors, lawyers made big bucks • NE: Entertainers and thinkers make big bucks • OE: You became more valuable as you got older • NE: You become less valuable as you get older • OE: You interviewed for jobs • NE: You bid for jobs • OE: Secure jobs paid big bucks (unions) • NE: Secure jobs pay less • OE: Students wanted jobs in big, secure companies • NE: Students are starting their own companies

15. Old Economy:Information Age Factory Jobs • Routine Production Services • Simple, repetitive tasks. Minimum “professional wage.” • Computer contact: data entry, order processing, systems repair/maintenance, bookkeeping. • Customer contact: retailing, sales, telemarketing, customer/employee service. • Desired skills: punctuality, reliability, pleasant personality. • Promotion to: clerical supervisor, section chief, branch manager, department head.

16. Man versus Animal “We are different from animals in that we produce ideas, not just physical objects like beehives, nests, and cars. We are incurable experimenters and problem-solvers. The more we have of these traits, the less animal-like we are.” -- Richard Florida

17. New Economy: Intellectual Capital Careers • Idea Production: “Turn Ideas Into Money.” • Identify, solve, and broker new problems. Problems, solutions and knowledge not known in advance. Create innovative, customized solutions. • Desired skills: creativity, critical thinking, networking. Persuasive communication. • What to do. Why to do it. What to expect. How to do it, if necessary.

18. New Economy: Intellectual Capital Careers • Advancement: titles incidental. Absorb corporate ladder. Gain/lose power based on number of innovative, quality ideas. The more important, complex and pervasive the problem, the greater the reward. • What are your bosses and clients struggling with? • How to make/save money. Get/keep customers. Get/keep good employees. Cut waste. Do things faster.

19. Class Structure of Work • Agricultural Class • Farmers • Production Class • Production operations, transportation and materials moving, repair and maintenance, and construction • Service Class • Lower wage, lower autonomy service jobs like food preparation, health care, personal care, clerical work,security guards, and janitors • Intellectual Capital Class (Also,called the Creative Class) • Thought leaders who invent and broker new ideas, processes, products. Scientists and engineers, poets and novelists, think tank researchers, architects, non-fiction writers, designers, opinion leaders, trendsetters, and entertainers.

20. Class EvolutionPercent of Labor Force • Agricultural Class 37% 12% 1% • Production Class 37 41 26 • Service Class 16 31 43 • Creative Class 101630 100% 100% 100% 1950 1999 1900 Source: “The Rise of the Creative Class,” Richard Florida

21. Characteristics of the Intellectual/Creative Class • They live like artists and scientists • It’s hard all-consuming, often isolated work that requires intense periods of concentration. Going into “the zone.” • There are three types of creativity: • Artistic and cultural • Technological – inventions • Economic – entrepreneurism • What they value: • Individuality and Self-Statement: Non-conformity.Resist traditional group-oriented norms. Don’t like being told what to do or how to do it. Self-expression versus survival values • Meritocracy: Like hard work, challenge, and stimulation. They want to get ahead because they are good at what they do. • Diversity and Openness: Like to work where anyone can fit in and get ahead. They love the exchange of ideas and experiences. It helps the creative process

22. Research & Development Publishing Software TV & Radio Design Music Film Toys & Games Advertising Architecture Performing Arts Crafts Video Games Fashion Art Higher Education Core Industries of the Intellectual/Creative Class

23. Levels of Intelligence Wisdom Higher Order Thinking Intellectual Capital Creativity Knowledge Information Awareness