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Guy Timothy. Introduction. Fast casual restaurant chain Started 1997 in St. George, UT Original owners sold their 6 locations in 2004 80 locations currently Arizona – California – Colorado Maryland – Montana – Nevada Utah – Virginia – Washington Wyoming.
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Introduction • Fast casual restaurant chain • Started 1997 in St. George, UT • Original owners sold their 6 locations in 2004 • 80 locations currently • Arizona – California – Colorado Maryland – Montana – Nevada Utah – Virginia – Washington Wyoming
Out with the old and in with the new • Happy with current print provider • Identified one product that would look better • Menu board tins were .040 aluminum • Introduced 3mm e-panel with uv coating • Added color to the picture of food
Gift card collateral here Onward and Upward • Talked about applications • Floor Graphics • Window Graphics • Wall Coverings • Vehicle Graphics • They didn’t want to interfere with their currently theming • Use for promotional campaigns • New idea for them – Gift Card Promotion
Challenges • Working with construction • Spending time researching , sampling and prototyping • Managing the old style requirements with the new style along with the day to day collateral • When the Primary CSR is absent • Managing chaos.