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Fresh Perspectives: Enhancing Visual Branding for Fast Casual Restaurant Chain

Learn how a successful fast casual restaurant chain revamped its visual branding strategy to keep up with modern trends. From menu boards to gift cards and promotional campaigns, discover the challenges and rewards of updating a well-established brand.

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Fresh Perspectives: Enhancing Visual Branding for Fast Casual Restaurant Chain

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Presentation Transcript

  1. Guy Timothy

  2. Introduction • Fast casual restaurant chain • Started 1997 in St. George, UT • Original owners sold their 6 locations in 2004 • 80 locations currently • Arizona – California – Colorado Maryland – Montana – Nevada Utah – Virginia – Washington Wyoming

  3. Out with the old and in with the new • Happy with current print provider • Identified one product that would look better • Menu board tins were .040 aluminum • Introduced 3mm e-panel with uv coating • Added color to the picture of food

  4. Gift card collateral here Onward and Upward • Talked about applications • Floor Graphics • Window Graphics • Wall Coverings • Vehicle Graphics • They didn’t want to interfere with their currently theming • Use for promotional campaigns • New idea for them – Gift Card Promotion

  5. Service them and then follow up

  6. Fieldtripping

  7. Challenges • Working with construction • Spending time researching , sampling and prototyping • Managing the old style requirements with the new style along with the day to day collateral • When the Primary CSR is absent • Managing chaos.

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