1 / 23

Building Blogs for Healthcare Why and how everyone can benefit from blogging

Building Blogs for Healthcare Why and how everyone can benefit from blogging. Who are we?. BETH FRIEDMAN, BSHA, RHIT President. ERIN WABOL, MBA Marketing Director. Agenda. Background Current blog situation Lots of do’s A few don’ts A word from our sponsor. DISCLAIMER. Ten22

ceri
Download Presentation

Building Blogs for Healthcare Why and how everyone can benefit from blogging

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Building Blogs for Healthcare Why and how everyone can benefit from blogging

  2. Who are we? BETH FRIEDMAN, BSHA, RHIT President ERIN WABOL, MBA Marketing Director

  3. Agenda • Background • Current blog situation • Lots of do’s • A few don’ts • A word from our sponsor

  4. DISCLAIMER Ten22 does not have a blog. https://www.youtube.com/user/agencyten22/videos

  5. 65% of B2B technology buyers need at least four pieces of content before they make a shortlist of vendors. The content that influences them: white papers, videos, blog posts. Source: TechTargetMedia Consumption Research Brief

  6. NIHITO

  7. Why they read Work environment Favorite social network Hours/week reading blogs

  8. Blog shout-outs • AHIMA’s Engage • Bruce Booth • Fierce IT/Fierce Practice Mgmt • HDM • Healthcare Scene(EMR, EHR, Meaningful Use, Healthcare IT & HIPAA) • HFMA • HISTalk • John Halamka MD • Kevin MD • Mobile Health IT News • Modern Healthcare

  9. Define your audience Know who you are targeting and deliver ONLY relevant content.

  10. Share knowledge Each and every blog must have something meaningful for your audience.

  11. Be authoritative. Write with depth, include variety and be relevant.

  12. Use catchy headlines. Include multimedia 40% of people respond better to visual information.

  13. Expand your reach. Go beyond your company blog. Become a guest blogger. Cast a wide net. FORUMS COMMENTS GROUPS

  14. Beverly

  15. Form a community. Be a leader. Ask questions. Answer questions. Invite readers to be leaders.

  16. Avoid link bait. If it has nothing to do with your company or your topic, it doesn’t belong on your blog.

  17. Storytelling is the new black. People will remember a story more than your products. The plot The flow meaning message

  18. Be SEO-savvy. Google is smarter than it was 4-5 years ago. 91% of online adults are currently using search engines regularly, with product and service discovery being one of the top reasons.

  19. Recruit others. Just like blogs aren’t the only bean in your soup, marketing isn’t the only department to author blogs.

  20. Integrate with other marketing campaigns...

  21. A Word from our Sponsor Be Interesting Be Consistent Be a Marketer Be Useful Be Human

  22. What’s Next for B2B? download tips on brand journalism websites www.ten22pr.com/brandjournalism

  23. Thank you! Questions? Comments? Stories to share?

More Related