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UIDIO

UIDIO. Intro 12.10.2010 Turkka Keinonen. Intro. 09:00 – 09:30           General intro (Keinonen) 09:30 – 09:45           UID10 Mini conference ( Sayed ) 09:45 – 10:15           Experiences from UID09 (Kola) break 10:30 – 10:45           Dive into the topic (Liao)

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UIDIO

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  1. UIDIO Intro 12.10.2010 Turkka Keinonen UID10 | Keinonen

  2. Intro • 09:00 – 09:30           General intro (Keinonen) • 09:30 – 09:45           UID10 Mini conference (Sayed) • 09:45 – 10:15           Experiences from UID09 (Kola) • break • 10:30 – 10:45           Dive into the topic (Liao) • 10:45 – 11:00           Method market intro (Kankainen) • 11:15 – 11:30 Wellbeing camp & Co-seminar (Keinonen) • 11:30 – 11:45           UX evaluation (Gegner) • 11:45 – 12:00           Creating the teams (Keinonen) UID10 | Keinonen

  3. Objectives • Understand the versatile business aims of concept design. • Learn user centered concept design process. • Learn concepts related to UX (and emotional) design. • Understand the designers’ responsibilities in UCD. • Learn to gather and apply, user and context information • Learn to interpret qualitative user data • Learn to generate, present and evaluate concept designs. • Get practice with academic writing in design research. • Practice cross-disciplinary and cross-culturalcollaboration. UID10 | Keinonen

  4. High national priority • “The national innovation strategy of Finland was prepared with the aim of finding new sources of competitive advantages for Finland in response to the ever-increasing global competition. Demand and user-driven innovation policy was identified as a key policy area to be developed. …. Design has a more prominent role in user-driven innovation than before, and it can be applied in a comprehensive way to developing services and products alike. Design tools are also applicable to developing solutions to social challenges.” • Demand and User-driven Innovation Policy – Framework (Part I) and Action Plan (Part II). MEE Publications 48/2010 UID10 | Keinonen

  5. Recent doubts • Although we would prefer to believe conceptual break- troughs occur because of a detailed consideration of human needs, especially fundamental but unspoken hidden needs so beloved by the design research community, the fact is it simply doesn’t happen. New conceptual breakthroughs are invariably driven by the development of new technologies. Norman D A (2010). Technology First, Needs Last: The Research-Product Gulf. Interactions March + April 2010, pp 38-42 • The research demonstrates that radical innovation of product meanings – which leads to products with long lives, significant, sustainable profit margins, brand value, and company growth – hardly starts from a close observation of user needs and requirements. “User-centered” innovation indeed does not question existing meanings but rather further reinforces them. Instead, rather than getting close to users, breakthrough firms follow a different strategy: design driven innovation. http://www.verganti.it/research.html (visited 11.10.2010) Verganti R (2009) “Design-Driven Innovation”, Harvard Business Press UID10 | Keinonen

  6. Design craft art innovation research UID10 | Keinonen

  7. Design craft art innovation research UID10 | Keinonen

  8. Inspiration Involvement Information Interest UID10 | Keinonen

  9. identification impact justification Idea(l) UID10 | Keinonen

  10. goal • Design a concept, i.e. • identify an opportunity for a product (or service) that enhances human wellbeing (without compromising…) • Needs to be justified, novel and ethical • Created through a process that builds on team’s inspiration, stakeholders involvement, relevant and valid information, and on true interest on change for the better • Document and reflect on the process UID10 | Keinonen

  11. Schedule UID10 | Keinonen

  12. Weekly schedule Individual Lecture Workshop Individual Tutoring Individual Individual Workshop Individual Individual Tuesdays lectures 09:00 – 12:00 (maybe 13:00) Wednesday workshops 09:00 – 16:00 (maybe 17:00) Friday team tutoring 09:00 – 13:00 UID10 | Keinonen

  13. team • Prof Turkka Keinonen • Prof Jack Whalen • PhD docent AnuKankainen • MScTjhien Liao • MScSalilSayed • MScSaluYlirisku • MA Lutz Gegner UID10 | Keinonen

  14. assignments • Concept (40%) • Model and/or simulation / visualizations • Scenario(s) • User study and evaluation results • Research and/or business plan • Team assignment • 28.10 poster of the idea, 17.11 user study results, 8.12 final concept • Conference paper (30%) • Course literature & process results • briefing by SalilSayed • Submit 29.11, final submission 9.12, conference 10.12 • Learning diary & 80% participation (30%) • Weekly reflection, one A4/week, submit in Friday tutoring sessions UID10 | Keinonen

  15. topic Designumestut sit menssana in corporesano. UID10 | Keinonen

  16. references • Demand and User-driven Innovation Policy – Framework (Part I) and Action Plan (Part II). MEE Publications 48/2010 • Norman D A (2010). Technology First, Needs Last: The Research-Product Gulf. Interactions March + April 2010, pp 38-42 • Verganti R (2009) “Design-Driven Innovation”, Harvard Business Press UID10 | Keinonen

  17. Co-creation, co-governance and peer-to-peer production of public services • http://co-p2p.mlog.taik.fi/seminar-2010/ > register immediately and mention the course in the last part of the registration form • Friday 22 of October 2010 Sampo Hall. UID10 | Keinonen

  18. Wellbeing camp • http://www.cis.hut.fi/wicamp/ • Register immediately • Together with TKK students taking: T-61.6050 Special Course in Computer and Information Science V P (3-10 cr) UID10 | Keinonen

  19. Wellbeing Camp Tuesday 26-Oct • 11:30 bus departs from Otaniemi, Espoo • 12:00 Bus departs from Arabia, Helsinki • 14:00 Arrival in Vierumaki; lodging into rooms • 14:30-16:15 lectures, including initialisation of case work • - "How to present a concept?", prof. Turkka Keinonen (45+15 min) • - "Communication with and without computers", Doc. TimoHonkela (30+15 min) • 16:15-17:15 Division into teams; Group forming excercises, Thjien Liao • 18:00 Dinner • 19-20 case work in teams (did we plan to have this, Timo do you remember?) UID10 | Keinonen

  20. Wellbeing camp • >> WEDNESDAY, 27.10.2010 • >> • >> 09.00 Case and group work activities • >> • >> Outdoor and sports activities related to • >> the cases and group work • >> • >> Case themes (preliminary list): • >> • >> 1. Food and drink as supporters of wellbeing: • >> handling complexity of information • >> • >> 2. Insights from the diary of daily life: • >> mobile means for understanding • >> • >> 3. Means for understanding the story of one's life • >> • >> 4. Different people, different kinds of exercise • >> • >> 5. Measuring stress and means for relaxation • >> • >> 6. Loneliness, peers and social dimension • >> in the real and virtual world • >> • >> 18:00 Get together event UID10 | Keinonen

  21. VIERUMÄKI – THU 28TH OCT 2010BUSINESS AND RESEARCH 09.30 Opening: Supporting Innovation in Well-being and Health Marko Turpeinen, European Institute of Innovation and Technology (EIT) ICT Labs 10.00 Technology to Improve Quality of LifeStan Smits, European Institute of Innovation and Technology (EIT) ICT Labs 11.00 Entrepreneurship and ICT in Wellbeing Case: recollection and lifestory service for the grandparent generation. IlkkaTiainen, Founder, CEO, OppifiOy 11.30 LUNCH and Poster presentations/demos 12.30 Beyond Heart Rate: Well-being and Technology Global Business Development Manager ErkkiSaarikoski & CEO Joni Kettunen, Firstbeat 13.30 New Coaching Perspectives: Ordinary People and Everyday life Mika Pantzar, Academy of Finland 14.15 COFFEE & Poster presentations/demos 14.45 Marketing Well-being Pertti Lähteenmäki, Flow Drinks 15.15 Functional Food: Learning from the Markets & Consumers Senior Researcher Mari Niva, National Consumer Research Centre 15.45 Wellbeing as a Personal Experience: Cases Tuula Styrman, CEO, CreateAmove Oy 16.15 Wrap up Mika Pantzar, Tanja Kotro, Timo Honkela, Krista Lagus 16.30 Closing17.00 Activities & Dinner

  22. Wellbeing Camp Friday • 8-9 breakfast • 9-10 individual teams work • 10-12 pairs of teams do joint work, improving each others work • 12-13 lunch • 13-14:30 poster session: teams present their work & get feedback from • course organisers (9 teams, 10 minutes each) • 14:30 bus departs • 16:30 arrival in Arabia • 17:00 arrival in Otaniemi UID10 | Keinonen

  23. teams UID10 | Keinonen

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