SEARCH ENGINE OPTIMIZATION & SOCIAL MEDIA

1. SEARCHENGINE OPTIMIZATION& SOCIALMEDIA Anna Bloch Interactive Marketing Analyst Bari Mogil Senior Interactive Marketing Specialist

2. WHATIS SEARCH ENGINE OPTIMIZATION?

3. SEO

4. WHY IS IT IMPORTANT?

5. DRIVES MOREVISITORS TO YOUR LISTING PAGES

6. 40% OF TRAFFIC TO CORCORAN.COM COMES FROM SEARCH ENGINES

7. WHAT IS REFERRAL TRAFFIC? AND WHY DO WE CARE?

8. VISITORS COMING TO US FROM OTHER SITES

9. HOW DOES GOOGLE SEARCH WORK?

11. WHAT IT IS WHERE IT IS

16. THINK LIKE A SEARCHER WRITE ACCORDINGLY

17. BEST PRACTICES

18. KEEP IT RELEVANT

20. NEIGHBORHOODSEARCHES LOCATION, LOCATION, LOCATION

22. IRRELEVANT CONTENT

24. FRESH ISBEST BIOS & DESCPRITIONS

25. WORSTPRACTICES

26. ABBREVIATIONS

29. NOT ENOUGH INFORMATION

31. KEYWORDSTUFFING

32. VAGUE, ASPIRATIONAL & ‘ARTISTIC’ LANGUAGE

33. “Indefinably exquisite, this charming, sumptuous and truly pulchritudinous townhouse delights the eye and stirs the soul.”

34. “Indefinably exquisite, this charming, sumptuous and truly pulchritudinous townhouse delights the eye and stirs the soul.”

35. “Flexible 2 bedroom, 1.5 bath space that offers two private outdoor areas, a patio off the lower level and a fantastic garden. This contemporary home is located in a 19th Century Federal-style masterpiece, the perfect marriage of modern detail wit a richly historic pedigree. All units feature high ceilings, gorgeous wide plank floors, and top of the line stainless steel appliances and fixtures including Miele, Kohler, and Grohe. With excellent subway access and a five-minute stroll from Prospect Park, The Modern Townhouse also finds itself beautifully surrounded by fabulous restaurants and shopping”

36. “This beautiful Park Slope townhouse, located minutes from Brooklyn’s Prospect Park, is located in the heart of Park Slope’s restaurants and shopping. This townhouse is steps from the Park Slope F train, and this 2 bedroom, 1.5 bath home offers two private outdoor spaces, a patio off the lower level and a fantastic garden. This luxury contemporary Park Slope townhouse is located in a 19th Century federal-style building, the perfect marriage of modern detail with a richly historic Brooklyn pedigree. All apartment units feature high ceilings, gorgeous wide plank floors, and top of the line kitchen stainless steel appliances and fixtures, including Miele, Kohler and Grohe.”

37. “This beautiful Park Slope townhouse, located minutes from Brooklyn’s Prospect Park, is located in the heart of Park Slope’s restaurants and shopping. This townhouse is steps from the Park Slope F train, and this 2 bedroom, 1.5 bath home offers two private outdoor spaces, a patio off the lower level and a fantastic garden. This luxury contemporary Park Slopetownhouse is located in a 19th Century federal-style building, the perfect marriage of modern detail with a richly historic Brooklyn pedigree. All apartment units feature high ceilings, gorgeous wide plank floors, and top of the line kitchen stainless steel appliances and fixtures, including Miele, Kohler and Grohe.”

38. RECAP

39. LOOK AFTER YOURPAGES

40. THINK LIKE A SEARCHER

41. ALWAYS BUILD SEO INTO YOUR MARKTING PLANS

42. DO’S AND DON’T OF LISTING DESCRIPTIONS

43. DO….. • USE KEYWORDS 3-4 TIMES IN FIRSTPARAGRAPH • KEEP DESCRIPTION LENGTH IN MIND • USE KEYWORDS THROUGHOUT DESCRIPTIONAS MANY TIMES AS POSSIBLE • UPDATE YOUR LISTING DESCRIPTIONS EVERY 2-3 WEEKS

44. DON’T….. • KEYWORD STUFF • USE ABBREVIATIONS • USE VAGUE or ARTISTIC LANGUAGE

45. SOCIAL MEDIA

46. FACEBOOK

47. 1.28 BILLION ACCOUNTS CREATED

48. 75% INTERATIONAL USERS OUTSIDE THE U.S.

49. 700 BILLION MINUTES SPENT ON FACEBOOK EACH MONTH

50. AVERAGE OF 338 FRIENDS (20% OF THEM THEY DON’T KNOW)