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Question No1: What is aFMCP? A physical product that is boughtoften Question No2: What is strategicmarketing? It is tied in with corporate strategy, by identifying which products and markets the organisation wishes to operatein Question No3: What is tacticalmarketing? It is focused on the short term and on particular elements of the marketingmix. Question No4: What is the marketingconcept? A philosophy of business, that holds that the key to organisational success is meeting customers' needs more effectively ad more closely than competitors (a beliefsystem) Question No5: What is marketingorientation? An approach to business that centres its activities on satisfying the needs and wants of its customers (actualpractices) Question No6: What is productionorientation? The belief that success is achieved through producing goods or services of optimum quality as cost-efficiently aspossible Question No7: What is salesorientation? The tendency to make the product and then actively/aggressively sellit
Question No8: • What is pullmarketing? • It aims to produce a product that consumer demand will pull into retail outlets. Product promotion is shared between the manufacturer and finalseller • Question No9: • What 8 parts make up Kotler's marketingplan? • The executive summary, situation analysis, objectives and goals, marketing strategy, strategic marketing plan, tactical marketing plan, action plan, budgets,controls. • Question No10: • Market research plans can be analysed into what fivesteps? • Defining the problem, developing thet hypotheses, collecting data, analyisng the data and reporting thefindings. • Buy Complete Questions Answers Filefrom • PDF Version + Test Engine SoftwareVersion • 90 Days Free UpdatesService • Valid for AllCountries