Re-defining Information Quality and Value- Add in the New Information Environment

1. Re-defining Information Quality and Value-Add in the New Information Environment Re-defining Information Quality and Value-Add in the New Information Environment NFAIS Stephen Abram

2. OK, Has anything really changed in user expectations? They’re still human. They eat, sleep, learn and work. They need to accomplish things.

3. The Scary re-wiring of the Millennials and post-Millennials

4. Millennial Characteristics Result: Continuous Partial Attention Credit: Richard Sweeney, NJIT

7. EverQuest

8. Resistance is NOT futile!

10. Where am I coming from . . .? • All Users • Library Users • Academic • College • Public • School (pre-K-12) • Special, i.e. • Government • Military • Medical • Corporate • Global • Non-users The Virtuous Triangle

11. Collections Connections & Resources Future Components Future Component Researchers Hobbyists Clubs Content & e-Resources: DE Learning & Education University and Colleges Schools and Public Libraries eGov, Programs & Alliances Local and Government Partners Card Holders Faculties Students Community Groups Emerging Model for Community, Learning and Research Enterprises Credit: adapted from Rick Luce, LANL

14. Usability The A frame adopted from newspaper layout is not what works. Eyetools

15. Usability Tests

16. Usability Tests Normative and Market Data

17. Personas Usability Tests Normative and Market Data

18. The Library World Personas Usability Tests Normative and Market Data

19. The Library World Personas Usability Tests The Real World Normative Data

20. Content Map Source: AISTI

21. WEB 2.0 It means achieving the original vision of the web in the next phase – the real transformation rather than this past period of simple, sssllllooooowww change.

24. RSS – really simple syndication Wikis New Programming Tools: AJAX, API Blogs and blogging Recommender Functionality Personalized Alerts Web Services Folksonomies, Tagging and Tag Clouds Social Networking Open access, Open Source, Open Content Commentary and comments Personalization and My Profiles Podcasting and MP3 files Streaming Media – audio and video User-driven Reviews Rankings & User-driven Ratings Instant Messaging and Virtual Reference Photos (e.g. Flickr, Picasa) Socially Driven Content Social Bookmarking WEB 2.0 – A plethora of tools

26. Pandora

29. Library 2.0

30. Great Expectations The future is already here, it’s just not evenly distributed yet.

31. Expectations 1.0 • Search • Retrieve • Print • Link • Navigate • Read • . . .

32. 6 Expectation Areas to Focus on • Lesson level implementation • Mandate integration (immersive workflow psychology) • Support Edgelessness • Seamless find (OpenURL) • Social spin (being data-driven) • Get beyond lists

33. Lesson level implementation • Users expect your service and content to be there where and when they need it - context. • Content services can be built at the consortia, buying group, institution, board, program, course or lesson level. • The USER experience is at the lesson level the majority of the time and we’re at the opposite end of the user experience!

34. Mandate integration • What is your content service there to do? • Does it support an information transaction (click, article delivery, e-book transfer, etc.)? • Do you support learning, business success, community or cultural experiences, discovery, …? • How many barriers do you put in the way?

35. Supporting Edgelessness • Where is the edge of your content? (scope, language, synchronicity, asymmetry, quality delineations, etc.) • Is that the edge the user wants? • Is it just the edge the buyer wants? • User expectations have changed and they don’t realize it or express it.

36. SupportSeamless Find • Direct access to the object • This isn’t just the full-text ‘problem’ • OpenURL resolvers are basically ubiquitous in the academic space now. • Rapidly moving into the school, college and public library space. • Users expect direct access from metadata

37. Social spin (data-driven) • Social networks rule as the primary space • Adept to socially driven result sets, push, display, recommendations, metadata creation (e.g. FRBR at LibraryThing), etc. • Collect user behaviour data on a massive scale ethically. • Users expect that you know more about them than you do. Fix that.

38. Get beyond lists • Lists are not the only way to display results. • Visual displays support a wider range of learning styles • Seek opportunities to widen the range of our results sets • Examples are Sun Intranet, Stanford Socrates, Queen’s AquaBrowser, NCSU Endeca, etc.

39. 6 Expectation Areas to Focus on • Lesson level implementation • Focus on mandate integration • Support Edgelessness • Seamless find (Federated / OpenURL) • Social spin (data-driven) • Get beyond lists

40. Expectations 2.0 • Understand the power of the Web 2.0 opportunities. • Understand the power of the Web 2.0 opportunities. Understands the power of the Web 2.0 opportunities

41. Expectations 2.0 Integrates the major tools of Web 2.0 (and Library 2.0) or ‘allows’ this to happen

42. Expectations 2.0 Seamlessly allows for the integration of e-resources (proprietary, commercial and free) and print formats and is container and format agnostic.

43. Expectations 2.0 Supports device independence and delivers to anything from laptops to smrtphones and PDAs to iPods.

44. Nano Phones

45. Web-enabled cards…!?

48. Expectations 2.0 Interoperates with targeted and broad federated search and is OpenURL standard compliant everywhere.

49. Expectations 2.0 Provides fewer hurdles to connecting people, technology and information in context, including licensing issues.

50. Expectations 2.0 Supports non-traditional indexing, cataloguing and classification including user-driven tagging, folksonomies and user-driven content descriptions.