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Sports & Entertainment Marketing II

Sports & Entertainment Marketing II. Objective 1.03 Illustrate the use of the marketing mix in sports and entertainment marketing. Marketing. The process of developing, promoting, pricing, and distributing products in order to satisfy customers ’ needs and wants. Marketing Functions.

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Sports & Entertainment Marketing II

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  1. Sports & Entertainment Marketing II Objective 1.03 Illustrate the use of the marketing mix in sports and entertainment marketing.

  2. Marketing The process of developing, promoting, pricing, and distributing products in order to satisfy customers’ needs and wants.

  3. Marketing Functions Product/service management Pricing Marketing Information Management (MIM) Selling Promotion Distribution

  4. Marketing Mix A combination of decisions a business makes in order to best reach its target market. Known as the four Ps (product, price, place, promotion).

  5. Marketing Mix (4 Ps) • Product - Businesses must decide which products to offer customers. • Price - The amount a business charges customers for a product. • Place - Having the product available at the right time and location. Also known as distribution. • Promotion - Informing and reminding customers of the products available to them and persuading them to purchase. • Promotion includes advertising, personal selling, sales promotion, and publicity.

  6. Products Include both goods and services

  7. Goods • Goods are tangible objects that are useful to consumers. • Examples: tennis rackets, soccer balls, uniforms.

  8. Services • Services are intangible and include tasks or acts performed for a customer for a price or fee. • Examples: Going to a Broadway play or to a NASCAR race.

  9. Sports Marketing The involvement of sports to develop, promote and distribute goods and/or services to satisfy the wants and needs of consumers. Includes sponsorship, endorsements, promotion, and fan clubs.

  10. Professional Teams Basketball: Charlotte Bobcats Football: Carolina Panthers Hockey: Carolina Hurricanes

  11. Collegiate and Scholastic Teams UNC – University of North Carolina Duke University University of Okalahoma Ohio State University

  12. Venues: Arenas, Stadiums, Coliseums, Speedways Time Warner Cable Arena Lowe’s Motor Speedway Bojangles Arena Staples Center

  13. Commercial Facilities Marina Boat Land

  14. Health Clubs Gold’s Gym YMCA Planet Fitness Ladies Fitness and Wellness

  15. Recreation Aerobics Soccer Basketball Swimming Area parks

  16. Camps Tennis Camp Basketball Camp Soccer Camp Camp Thunderbird

  17. Professional Individual Sports PGA World Tennis Association PBA

  18. Professional Individual Sports • Running • Swimming • Golf • Bowling

  19. Amateur Sports AAU-Amateur Athletic Union

  20. Agencies MLB-Major League Baseball NBA-National Basketball Association NFL-National Football League NCAA-National College Athletic Association SEC ACC

  21. Sport Support Services NASCAR Winston Cup Racing Wives Auxiliary

  22. Sporting Goods Industry Nike Adidas Under Amour

  23. Sport Sponsors NASCAR Sprint Cup Series Cadillac sponsoring the PGA Tour Wachovia Cup Tournament at Quail Hollow Country Club

  24. Sports Media ESPN Fox Sports Net Sports Illustrated

  25. Entertainment Marketing Involves the use of entertainment to develop, promote and distribute goods and/or services to satisfy the wants and needs of customers.

  26. Music Industry Capitol Records Bad Boy Entertainment Roc-a-fella Records J Records

  27. Movie Industry Warner Brothers Disney Actors

  28. Theme Parks Walt Disney World Carowinds Cedar Point

  29. Radio Industry FM AM Country Rap Hip-hop Jazz Sirius satellite radio

  30. Film Industry Sundance Film Festival

  31. Television Industry NBC ABC CBS Cable TV

  32. Dramatic Arts Industry Children’s Theatre Broadway Belk Theatre

  33. Video Game Industry X-Box 360 Nintendo Wii Sony Playstation 3

  34. Fine Arts and Science Industry Smithsonian Museum Mint Museum

  35. Night Club Industry Club Ice 40/40 Club Rain

  36. Literacy Industry Library Internet Books

  37. Casinos Industry Las Vegas Reno Atlantic City Harrah’s Cherokee Casino

  38. Hobbies/Craft Industry Southern Christmas Show

  39. Trends in Sports & Entertainment • Sports: • Naming Rights • X-Games • Sport Specific Channels • Entertainment • Internet Web Casts • MP3’s • DVD’s

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