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@ stacygoebel

@ stacygoebel. CAMPAIGN OVERVIEW. OBJECTIVES. Brand awareness to CDW brand, “People Who Get IT” Collect list of contacts Simple, fun and engaging experience. BRAINSTORMING PROCESS. Always on culture watching assignments Got to know our target audience Productive brainstorming sessions

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@ stacygoebel

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  1. @stacygoebel

  2. CAMPAIGN OVERVIEW

  3. OBJECTIVES • Brand awareness to CDW brand, “People Who Get IT” • Collect list of contacts • Simple, fun and engaging experience

  4. BRAINSTORMING PROCESS • Always on culture watching assignments • Got to know our target audience • Productive brainstorming sessions • Included the client at check-ins along the way • Filtered ideas through brand lens

  5. solution CELEBRATE I.T. HEROES EVERWHERE!

  6. Levels of engagement

  7. Levels of engagement

  8. INCENTIVE • 8 WEEKLY PRIZES • CUSTOM T-SHIRT • CUSTOM LAPTOP/PHONE SKIN • 1 GRAND PRIZE • LIFE-SIZE CUTOUT • CUSTOM SNEAKERS • CUSTOM T-SHIRT • CUSTOM 3D FIGURINE

  9. GrandprizewinnerJonathan LowryPC Technician IIIHeadquartered in Cary, North Carolina, The Pantry, Inc. Is the leading independently operated convenience store chain in the southeastern united states and one of the largest independently operated convenience store chains in the country.

  10. Weekly winners: 1-4

  11. Weekly winners: 5-8

  12. Super-powered launch

  13. Marketing promotion Leveraged existing opportunities at no additional cost.

  14. Social media promotion CDW corporate Facebook

  15. Social media promotion @heroeswhogetit

  16. Coworker promotion PROMOTION – INTERNAL

  17. METRICS

  18. metrics

  19. metrics

  20. metrics

  21. metrics

  22. metrics

  23. mentions

  24. mentions Twitter/Facebook

  25. THANK YOU!! –The studionorthsupersquad

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