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E-MOBILITY – CHALLENGES FROM A PREMIUM MANUFACTURERS PERSPECTIVE.

CIRED 2011 Frankfurt, June 6th, 2011. E-MOBILITY – CHALLENGES FROM A PREMIUM MANUFACTURERS PERSPECTIVE. BMW GROUP‘S VISION. . BMW Group is the leading provider of premium vehicles and mobility services . . E MOBILITY WILL ACHIEVE A RELEVANT MARKET SHARE. .

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E-MOBILITY – CHALLENGES FROM A PREMIUM MANUFACTURERS PERSPECTIVE.

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  1. CIRED 2011 Frankfurt, June 6th, 2011 E-MOBILITY – CHALLENGES FROM A PREMIUM MANUFACTURERS PERSPECTIVE.

  2. BMW GROUP‘S VISION. BMW Group istheleadingproviderofpremiumvehicles and mobilityservices.

  3. E MOBILITY WILL ACHIEVE A RELEVANT MARKET SHARE. • Internal combustionengines will increasetill 2020-30. • The shareofelectricdrivetrains will raisecontiniously. • In 2020 themarketshareof EV (BEV, PHEV) isprojectedbetween 5-15 %.

  4. BMW GROUP‘S PRODUCT STRATEGY.

  5. MINI E AND BMW ActiveE SERVE AS KEY LEARNING PROJECTS OF OUR MEGACITY VEHICLE. Use of renewable energy. Market potential. Transfer scenarios. User behaviour. Acceptance. Demands of e-infrastructure. Strengths and weaknesses. 2010 2011 2013 MINI E BMW ActiveE MegacityVehicle

  6. THE BMW i3. • VehiclePurpose Design • LifeDrivelightweightconcept • 4-seater Usabletrunkspace • Drivetrain Rear motor • Rearwheeldrive • Battery Lithium-Ion Battery • Activecooling

  7. THE BMW i8. VehiclePurpose Design sportscar LifeDrive lightweightconcept 2+2 seats Drivetrainsmallcombustionengineplug-in hybrid plus electricmotor Battery Lithium-Ion Battery ActiveCooling

  8. LIFEDRIVE ARCHITECTURE. LifeDrive architecture allows ideal integration of the electric drivetrain and breaks the weight spiral for electric vehicles.

  9. PLANT NETWORK. JV Moses Lake, Washington State JV Carbon fiber Leipzig CFRP fabrication MCV assembly Wackersdorf The BMW Group and the joint venture set up with the SGL Group are investing a total of €530 million in the project. A total of over 1,000 jobs will be created as a result of the investment. CFRP alignment + recycling Landshut Dingolfing CFRP fabrication Drive production

  10. E-MOBILITY GOES BEYOND AND REQUIRES A HOLISTIC SYSTEM. Infrastructure BEV Power Sales and Leasing BEV EnergyPackage Charge at Home & Work (Wallbox) Batteriy (e.g. 2nd Life) ManagedCharging, V2G Semi- / publiccharginginfrastructure Recycling • (materials, components) Energy and Grid Management ChargingServices …further

  11. A SUSTAINABLE MOBILITY NEEDS AN APPROACH TAKING INTO ACCOUNT DIFFERENT RESPONSIBILITIES. v • The carbonfootprintof an electricvehicleisdeterminedbythe power generation and the national energypolicy. • The automobile manufacturerfocuses on thevehicle‘sefficiency and itscapabilitytointeractwiththegrid. • A contributiontoclimateprotectioncanonlybeachievedby an comprehensiveapproach. • The laterhastomeetcustomer‘sacceptance.

  12. MANAGED CHARGING IS A CHANCE FOR SUSTAINABLE MOBILITY AND ENERGY SUPPLY. v • Managedchargingenables off-peakcharging. • Managedchargingdefinestherequirementsofchargingwithrenewableenergy. • The MINI E fieldtrialshowsthatcustomersevaluatemanagedchargingas positive (71%) and arewillingtouse it.

  13. E-MOBILITY INFRASTRUCTURE. v • The e-mobilityinfrastructure will develop in parallel tothevolumeincreaseofelectricvehicles. • All customerusepatternshavetobeaddressedtosuceed in e-mobility. • Therefore, different chargingtechnologies (AC / DC) shouldbedeployed.

  14. AC / DC CHARGING INFRASTRUCTURE. v • The deploymentofcharginginfrastructureshouldbebased on customer‘spreference and usepatterns. • DC chargingisseenas an appropriatepubliccharginginfrastructure.

  15. REQUIREMENTS ON E-MOBILITY INFRASTRUCTURE. v • E-Mobility fostersnewmobilityservices. • These newbusinessmodelshavetoconsidercustomer‘sneed and preferences. Standards Grid- and Load Management Chargingtechnologie: AC /DC Easy and fair access

  16. CONCLUSION. With respect to sustainable mobility BMW Group will go ahead on both – further improvements on conventional technologies and continuous development on alternative drive train technologies . Beyond, increasing urbanisation will change individual mobility. Therefore BMW Group ‘s vision is to be a leading provider of premium car and premium mobility services. E-mobility needs a comprehensive approach between manufacturers, utilities, infrastructure and politics.

  17. THANK YOU FOR YOUR ATTENTION. www.bmw-i.com

  18. BMW GROUP BUILDS MOBILITY OF THE FUTURE IN LEIPZIG. Expansion of the Leipzig plant to make it the first location in Germany equipped to handle the large-scale production of zero-emission electric cars. Around €400 million will be invested at the plant in new buildings and machinery and some 800 jobs will be created in the process up to 2013.

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