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TLC Service Lab: Designing User-Centred Products

The TLC Service Lab aims to design user-centric products and services through expert analysis, evaluation, and emulation. The lab offers qualitative and quantitative research, usability testing, concept evaluation, and more. With a focus on user needs and requirements, the lab ensures satisfaction and product excellence.

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TLC Service Lab: Designing User-Centred Products

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  2. SERVICE LAB AIM : To design TLC products and services based on user need and requirements • The User-Centred Design involves expertise of • psychologists, • engineers • computer scientists • communication scientists

  3. Emulation Evaluation (Laboratory) User-centred design Analisys of user demands Specifications User centred planning Field check

  4. USABILITY COMPONENTS Usability Efficiency User-guidance Effectiveness Compatibility Visibility Coherency Reversibility Learnibility Flexibility Controllability

  5. ACCEPTABILITY COMPONENTS User Demand Utility Marketing Acceptability Cost Inertia Assistance Availability Signal Quality Esthetical factors Usability Security Impact on Network performance

  6. Touchscreen Emulation • Tool of rapid prototyping to create the model and to define the layout, the display emulation, etc.

  7. Four test rooms: two residential premises two business premises Dedicated room for Focus Group Service Lab: the test rooms

  8. Service Lab: the control room • Multi camera, split screen, video recording • Sound diffusion and lights intensity control in the four rooms • Two way communication by interphone or telephone • One way viewing of the partecipants • Machine readable time coding of video tapes and data logs • Video mixing and editing to create "highlights" tapes

  9. Service Lab: the offered services qualitative and quantitative researches User needs analysis Ergonomic evaluation Concept test Usability evaluation Work process analysis Acceptability evaluation TLC products and services emulation Customer Satisfaction Price test TLC Products and Services Design Name test User manual/instructions

  10. User tests: Siemens, Philips, Telital, Motorola, Sim Toolkit, ... Field trial: WAP, DECT Drawing up and evaluation of User Manuals Design of new services (MMS, UMTS) Service Lab: activities in the mobile telephony

  11. Example of activity in the mobile telephony

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