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WELCOME TO TOYOTA WAY

WELCOME TO TOYOTA WAY. DOYOUNG PARK OSAKA GAKUIN UNIVERSITY. Global Leader of Car Manufacturing. World best selling car company since 2007 over GM. Toyota Brands. TOYOTA. Not the most beautiful car in the world Not the most powerful car in the world But the most reliable car in the world.

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WELCOME TO TOYOTA WAY

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  1. WELCOME TO TOYOTA WAY DOYOUNG PARK OSAKA GAKUIN UNIVERSITY

  2. Global Leader of Car Manufacturing • World best selling car company since 2007 over GM

  3. Toyota Brands

  4. TOYOTA • Not the most beautiful car in the world • Not the most powerful car in the world • But the most reliable car in the world

  5. Toyota Way

  6. 改善 Make it better Improvement

  7. Lean Manufacturing System

  8. Producing Principles • Remove MUDA • Overproduction • Waiting (time on hand) • Unnecessary transport or conveyance • Overprocessing or incorrect processing • Excess inventory • Motion • Defects • Unused employee creativity

  9. Becoming the Bible of Manufacturing • Many global companies try to learn Toyota system

  10. Marketing – Ecology and Hybrid • Prius TV commercial

  11. From Family Car to Performance Machine

  12. Deficit 2008 • 1500億円 • First deficit since 1941

  13. Marketing Mistakes

  14. Hard Landing Lexus in Japan • Lexus is mere a part of Toyota in Japan • Luxurious car = Imported car • What is Lexus to Japanese?

  15. Disaster with Tundra • Expanded pick-up truck line in USA • Misread the USA market • Invested 12 billion dollars • 200,000 capacity – only 90,000 produced

  16. Really Lean? • Increased empolyees • 220,000(2000) to 320,000(2008) • Production capacity 10,000,000 • Sold only 6,500,000 • No way to adjust the production capacity

  17. Really Quality? • Recall 2001-2003 • 2,500,000 • Recall 2005-2007 • 9,300,000

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