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Promotions, Incentives & Recognitions

Promotions, Incentives & Recognitions. Helpful ideas for you and your teams. Our Beginning. February 2010. March 2010. Promotions, Incentives & Recognitions. Promote All Events The principles of the Direct Sales industry are based on duplication - so keep it simple.

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Promotions, Incentives & Recognitions

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  1. Promotions, Incentives & Recognitions Helpful ideas for you and your teams.

  2. Our Beginning February 2010 March 2010

  3. Promotions, Incentives & Recognitions • Promote All Events • The principles of the Direct Sales industry are based on duplication • - so keep it simple. • Be the messenger not the message. • There are 3 types of classes - Introduction Classes • Product Classes • Business Classes • Promote the importance of being there. • Allows many to receive the same message at the same time. • NEVER miss an event!

  4. Promotions, Incentives & Recognitions Company Promotions In dōTERRA our main emphasis with promotions is to benefit our existing wholesale account holders (Wellness Advocates).

  5. Promotions, Incentives & Recognitions • Types of Promotions • dōTERRA regularly provide a selection of promotions. • These can include: • Monthly ‘Save 10%’ Product • ‘Product of the Month’ • 200 PV product purchase specials • Minimum number of enrolment to receive limited offer product • Points for enrolment & LRP to qualify for trips and/or free product • ‘Invite & Inspire’ - hold an event

  6. Promotions, Incentives & Recognitions • Types of Promotions • Product Based • Encourages new people to open their own wholesale account. • Encourages team members to increase their LRP order. • Encourages team members to place an order if they have been ‘inactive’ • for a period of time. • Enrolment Based • Creates activity & growth. Remember: activity breeds activity! • Secures qualifying legs for rank advancements within teams.

  7. Promotions, Incentives & Recognitions • Share These Promotions • It is imperative this information is reinforced within your teams. • Sadly, emails are not as efficient as they once were. • Communication breakdowns are occurring. • YOU must spread the word, personally. Get on the phone! • Discuss the current promotions with your frontline leaders. • Make sure they understand the what and how to’s. • Be sure they are duplicating this information. • Promote www.doterraeveryday.com.au

  8. Promotions, Incentives & Recognitions • Team Incentives • Different from the company promotions are the smaller incentives which you can offer and duplicate through you teams. • These are in addition to and in conjunction with the Company promotions. • These vary depending on what your focus is. • Some examples - Increased attendance at classes • - Create a sense of urgency to enrol at the class • - Increased volume in a team for rank advancement • - ‘Up sell’ to a larger enrolment kit • - Hosting a class

  9. Promotions, Incentives & Recognitions • What To Offer • Here are some great incentive ideas for you to offer: • Come to ... my Introduction to Natural Wellness class. • ... see Corey Lindley speak. • ... this fabulous product expo showcasing our beautiful oils. • * and receive a free Living Magazine with a 5ml Wild Orange (Empower Kit) • This is a very simple promotion and the incentive is affordable • making it extremely easy to duplicate.

  10. Promotions, Incentives & Recognitions What To Offer The Empower Kit consists of 20 Living Magazines 20 bottles of 5ml dōTERRA Wild Orange 30 Event Invitations This will be one of the best investments in your business which you could ever make! US$50.00 for Australian market

  11. Promotions, Incentives & Recognitions • What To Offer • Open your wholesale account today / tonight / tomorrow ... • *and have your wholesale account fee waivered, • *receive a free oil with your kit purchase • (eg: Past Tense with the Home Essentials Kit), • * receive a free magazine & Wild Orange.

  12. Promotions, Incentives & Recognitions • What To Offer • You may wish to add something extra depending on the value of the enrolment kit or to encourage a larger kit purchase. • 110 PV - as previously suggested • 220 PV - an oil from the Intro Kit or the full Intro Kit (3 oils) • 400 PV - a Modern Essentials book • *dōTERRAkey ring with or without oils • * An AromaTouch oil application • *dōTERRA back pack • All of these can be used as a host gift also. Use your imagination.

  13. Promotions, Incentives & Recognitions • The Importance of Recognitions • In the ‘dog eat dog’ business world where performance is expected and rarely • acknowledged, the direct selling model celebrates personal growth • and achievement. • Regular team events where these achievements can be recognised are an • important part of growing your business. • Look for ways to encourage and excite your business builders. • Edification of new leadership inspires others to set the goal to also achieve. • Don’t under-estimate the power of these small but influential actions!

  14. Promotions, Incentives & Recognitions • Recognitions • Keeping in line with our theory of ‘Reach Elite, Teach Elite’ we recognise • rank advancements from Elite & above with a minimum gift of an essential oil. • * Elite - $20 value • *Premier - $30 value • * Silver - $40 value • * Gold - $50 value • Silver & above also receive • - a certificate of achievement • - a gift • - a dinner

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