2004 HBCU Alumni Cruise & Video Media Kit

1. 2004 HBCU Alumni Cruise & Video Media Kit

2. Thank you for your interest in The HBCU Network. ‘HBCU’ stands for Historically Black College or University – there are over 100 HBCUs in the United States. The HBCU Network officially launched the web site HBCUnetwork.com on September 29, 2000, and has since grown to a community of over 17,000 members. The HBCU Network is a networking community for upwardly mobile Black college graduates, so they can create meaningful social and powerful professional relationships. Homecoming is a great way to maintain alumni relationships, but occurs only once a year. Alumni organizations focus on the needs of the alma mater, but do not provide networking opportunities outside ones alma mater alumni body. An individual's personal network is limited to the people one meets in his or her daily circles, but not much further than that. The HBCU Network solves these problems by catering to the particular social and professional needs of EACH black college graduate, 24 hours a day, 7 days a week, 365 days a year. We continue to seek opportunities to build relationships for our members, through our efforts and the efforts of our various partners, including Black Enterprise Magazine and the Thurgood Marshall Scholarship Fund. Our motto is “Workaholics, Playaholics. Here’s to the Overachievers.” We look forward to helping you overachieve. Best regards, Tamara Lazier Oyejide President, The HBCU Network http://www.HBCUnetwork.com

3. Overview What Is The HBCU Network: The HBCU Network is a networking community of over 17,000 upwardly mobile Black college graduates. (‘HBCU’ stands for Historically Black College or University) What Is The HBCU Alumni Cruise: The HBCU Alumni cruise is social gathering for young Black professionals. The event will take place Friday, May 28 – Monday, May 31, 2004: Memorial Day Weekend; Destination – Bahamas. What Is The HBCU Alumni Cruise Video: The video is a compilation of the 4-day celebration. The video will be distributed throughout college campuses in Fall 2004 to promote The HBCU Network and the 2005 cruise. Who Is Our Target Audience: Copies of the cruise video will be distributed throughout the top 20 populated HBCU campuses. The total number of students at these schools exceeds 130,000. The cruise video will be heavily promoted to the 17,000+ members of The HBCU Network. Approximately 300 Black college graduates will attend the cruise.

4. Snapshot of the Cruise Web Site

5. About The Cruise Approximately 300 HBCU Network members and guests will set sail for 4 days and 3 nights to the Bahamas on Royal Caribbean’s ship“The Majesty Of The Seas.” We will depart on Friday, May 28, 2004 and return on Monday, May 31, 2004. About The Video The video will capture the weekend activities on the cruise, as well as special interview segments which will feature young professionals excelling in their respective fields. The video will also include history and facts on Black colleges, as well as provide opportunities for commercials or product placement.

6. Sponsorship Opportunities • DVD • Title sponsorship • Product Placement • Commercials (15 or 30 seconds) • Coupons included in DVD sleeve • Sponsor particular segments of the video: • HBCU History • Featured Alumni Overachievers • Cruise • Title sponsorship • Sponsor Special Events • Talent Show • Beach Olympics • Open Bar/Happy Hour • Game Night • Vendor Booth • Online Sponsorship • HBCUnetwork.com Web Site (http://www.HBCUnetwork.com) • Monthly Newsletter (http://www.HBCUnetwork.com/newsletter/archive.cfm)

8. Sponsorship Benefits • This cruise offers a more intimate setting than the typical event. You will have the opportunity to build relationships with your potential customers for four days. • The video will allow your company to have concentrated exposure to this key demographic group, long after the cruise ends. • Benefits: • Category Exclusivity (Platinum and Gold Level): Your product will be the only one featured in its category (i.e. the only soda, cereal, automobile, etc.) • Web Based Marketing: Increase web site presence and web traffic from a targeted customer group with your Company/Product link on The HBCU Network web site. • Identification in Collateral Materials: Increase brand awareness with inclusion of your company name in the HBCU Alumni Cruise video credits. • Point-of-Sale Promotions: Drive sales by offering product and samples to HBCU Alumni Cruise participants who are ready to spend

9. Don’t Miss The Boat!We look forward to working with you. If you would like to participate in this event or inquire about additional projects with The HBCU Network, please contact:Tamara Lazier OyejideE-mail: Tamara@HBCUnetwork.com 100 New Roc City Place, Suite 402New Rochelle, NY 10801 Office: 888.345.1225 or 770.908.3936Fax: 770.234.6230 http://www.HBCUnetwork.com(The HBCU Network is a Diasporadic, Inc. company)

10. APPENDIX Learn More About:

11. Snapshot of www.HBCUnetwork.com

12. Statistics & Demographics of HBCUnetwork.com • 17,100 members (As of September 1, 2003) • Education: 98% college educated, 15% advanced degree • Ages 18 – 54 • Income - $65,000 average household annual income • Ethnic Background: 98% African American • 62% women, 38% men • 90% of users are alumni of HBCUs • 5% of users are current HBCU students • 5% of users are HBCU supporters