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YOUR WINDOW TO THE WORLD. and. Don’t get left behind!. FIRST IMPRESSIONS ARE LASTING ONES. MAKE SURE YOU MAKE A GOOD IMPRESSION. HOW ?. Your website needs to be :. Visually appealing Easily navigated User friendly Visible to the search engines Quick- loading Informative.
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Don’t get left behind! FIRST IMPRESSIONS ARE LASTING ONES MAKE SUREYOUMAKE A GOOD IMPRESSION HOW ?
Your website needs to be : • Visually appealing • Easily navigated • User friendly • Visible to the search engines • Quick- loading • Informative So how do we make it visible to the search engines? And what are “search engines” ?
What are “search engines” ? • A Search Engine is a program that searches documents for specified keywords and returns a list of the documents where the keywords were found. • A Search Engine works by sending out a “spider” to fetch as many documents as possible. • Another program, called an “indexer” then reads these documents and creates an index based on the words contained in each document. • Each search engine uses an algorithm to create its indices so that, hopefully, only meaningful results are returned for each query
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HOW WELL ARE THE “HAPPENINGS” WEBSITES FOUND ON THE SEARCH ENGINES? • All the “Happenings” Websites have an excellent track record with all the major search engines. • Together they receive approx 156,346 hits per month on highly specific keywords • Mpumalanga Happenings averages between 1,150 to 1,800 page hits per day • On search terms such as Nelspruit Businesses, Mpumalanga Happenings is no 1 On Google out of a possible 2 750 000 possible pages