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Effective Digital Marketing Strategies for Business Growth

Learn how digital marketing can help your business by reaching, engaging, and motivating your target audience through online activities. Discover the benefits of PPC advertising and SEO optimization.

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Effective Digital Marketing Strategies for Business Growth

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  1. Digital MarketingProposal

  2. What is digitalmarketing? “Digital marketing” is the process of building and maintaining customer relationships through online activities to facilitate the exchange of ideas, products, and services that satisfy the goals of both parties.

  3. Digital marketingobjectives • One way to make sure you are found on the web is with an optimized digital marketing strategy. Most digital marketing strategies and campaigns have following 5 objectives. • Reaching the right audience • Engaging with your audience • To motivate your audience to take action • Efficient spending on your campaign • Return on investment (ROI) • Digital marketing goal • Digital marketing is about generating sales and/or capturing leads from • customers that are searching on the Internet for answers.

  4. Why DigitalMarketing

  5. GLOBAL DIGITALSNAPSHOT

  6. DIGITAL INKENYA

  7. TIME SPENT WITHMEDIA

  8. TOP ACTIVE SOCIALPLATFORMS

  9. TARGET GEO LOCATIONS IN DIGITAL MARKETING AND CUSTOMERS Every Business Requires right targetCustomers

  10. Why Promote through Mobile Marketing

  11. PPC definition Pay per click (PPC) is a type of sponsored online advertising that is used on a wide range of websites, including search engines, where the advertiser only pays if a web user clicks on their ad. Hence the title, 'pay per click'. Advertisers place bids on keywords or phrases that they think their target audience would type in a search field when they are looking for specific goods or services.

  12. Conclusion • Over traditionalmarketing • Puts the consumer incontrol • Providesconvenience • Increasessatisfaction • Drives brandloyalty • Reduces the sellingcycle • Reduces the cost ofsales • Builds yourbrand • Provides targetedresults • It is measurable* • Cost effective*

  13. SEO optimization • Social media Consultation • Social media Management • Website design • Social Media Marketing • Online Marketing • Online PR • Social media/ Online campaigns What we do

  14. LETS NOT END BUT STARTSUCCESS Contact us admin@sortiwa.co.ke 0729512497 www.sortiwa.co.ke

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