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Organizing Around Licensing

Organizing Around Licensing. Vanessa Marvin The Center for Tobacco Policy & Organizing. A challenge remains. A Recipe for Organizing: The Phase Model. …even in a rural or business-friendly community. The Phases. 1. Pre-campaign assessment of political environment/self assessment

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Organizing Around Licensing

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  1. Organizing Around Licensing Vanessa Marvin The Center for Tobacco Policy & Organizing

  2. A challenge remains...

  3. A Recipe for Organizing: The Phase Model …even in a rural or business-friendly community

  4. The Phases 1. Pre-campaign assessment of political environment/self assessment 2. Strategy and planning 3. Recruitment 4. Campaign 5. Evaluation

  5. Recipes can be modified to fit your needs Just as the phase model can be modified to fit your community

  6. Phases basics • They go in order • Don’t skip phases • Don’t jump ahead

  7. Phase 1: Assessment Examine public health data Assess the political environment Coalition Assessment: Assess the strength & weaknesses of your core coalition members Form a separate campaign team Assess potential leaders for a campaign

  8. Phase 2: Strategy and Planning • Then create four teams/ committees to do the work of the campaign • Complete a strategy chart & timeline

  9. Phase 3: Recruitment • Your campaign team/coalition must be stronger • Who do we need? • Influential • community leaders • & youth

  10. Phase 4: The Campaign It’s similar in a conservative or rural community: • Meeting with policy makers • Press coverage • Seeking endorsements • Giving presentations • Meeting with church leaders • Meeting with & putting pressure on city council members • Turnout at council hearings

  11. Phase 5: Evaluation • What went right • What went wrong • Campaign debriefing • Write it up

  12. Licensing is a tough issue • There is organized opposition • Elected officials seek compromises that destroy public health impact Make up for the indifference of elected officials with your courage

  13. The Center for Tobacco Policy & OrganizingVanessa Marvinvmarvin@alac.org(916) 442-4299www.californialung.org/thecenter

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